Research Proposal
Research proposal on
‘CUSTOMER SATISFACTION WITH HOTEL SERVICES IN THE WESTIN DHAKA’
Prepared For
Shahneoaj Shumon
Lecturer
Dept. of Business Administration
International Islamic University, Chittagong
Dhaka Campus
INTRODUCTION:
Concern over the quality of customer care services in Bangladesh has led to loss of faith in public and private hotel, low utilization of public health facilities, and increasing outflow of Bangladeshi patients to hospitals in neighboring countries. Under the circumstances, assessment of the country’s quality of health care service has become imperative, in which the patient’s voice must begin to play a greater role. This study aims to identify the determinants of patient satisfaction with square hospitals. A survey can be conducted involving inpatients in Square hospitals in Dhaka City and patients who have experienced hospital services in a foreign country. Their views might be obtained through exit polls using probability and non-probability (for foreign hospital patients) sampling procedures. Regression models will be derived to identify key factors influencing patient satisfaction in this hospital. This study attempts to identify the factors that influence patients’ satisfaction with health care services, and examines their service experiences with Square hospitals. A better understanding of the determinants of patient satisfaction with the different types of hospitals should help policy- and decision-makers adopt and implement effective measures to improve health care services in the country. The following are the main objectives of this study:
➢ Identify the key factors that affect patients’ satisfaction; ➢ Assess how these key factors are rated by patients;
Dependent variables:
As a customer (Patient) I am satisfied with the Square Hospital
Independent variables:
➢ The reliability ➢ The responsiveness ➢ Assurance ➢ Tangibles ➢ Communication ➢ Empathy
‘CUSTOMER SATISFACTION WITH HOTEL SERVICES IN THE WESTIN DHAKA’
Prepared For
Shahneoaj Shumon
Lecturer
Dept. of Business Administration
International Islamic University, Chittagong
Dhaka Campus
INTRODUCTION:
Concern over the quality of customer care services in Bangladesh has led to loss of faith in public and private hotel, low utilization of public health facilities, and increasing outflow of Bangladeshi patients to hospitals in neighboring countries. Under the circumstances, assessment of the country’s quality of health care service has become imperative, in which the patient’s voice must begin to play a greater role. This study aims to identify the determinants of patient satisfaction with square hospitals. A survey can be conducted involving inpatients in Square hospitals in Dhaka City and patients who have experienced hospital services in a foreign country. Their views might be obtained through exit polls using probability and non-probability (for foreign hospital patients) sampling procedures. Regression models will be derived to identify key factors influencing patient satisfaction in this hospital. This study attempts to identify the factors that influence patients’ satisfaction with health care services, and examines their service experiences with Square hospitals. A better understanding of the determinants of patient satisfaction with the different types of hospitals should help policy- and decision-makers adopt and implement effective measures to improve health care services in the country. The following are the main objectives of this study:
➢ Identify the key factors that affect patients’ satisfaction; ➢ Assess how these key factors are rated by patients;
Dependent variables:
As a customer (Patient) I am satisfied with the Square Hospital
Independent variables:
➢ The reliability ➢ The responsiveness ➢ Assurance ➢ Tangibles ➢ Communication ➢ Empathy