Research Proposal

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  • Topic: Merck & Co., Pharmacology, Merck KGaA
  • Pages : 3 (784 words )
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  • Published : April 13, 2013
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Merck Research Proposal
STR/581
March 18, 2013
Merck Research Proposal
Even though cost for medical care continues to escalate, Merck, the largest health care company in the world still works to improve people’s health and well-being. In November 2009, Merck, and Schering-Plough combined to create a new corporation. Both organizations together provide an even stronger commitment to providing good health and well-being. Through the years, Merck researchers have helped to find new ways to treat and prevent illness - from the discovery of vitamin B1, to the first measles vaccine, to cold remedies and antacids, to the first statins to treat high cholesterol (Merck, 2013). Merck’s mission statement defines their self-image as a successful and responsible organization. Merck (2013. p. 1) states one of the core principles of the Mission Statement is: "Entrepreneurial success starts with people. Our goal is to operate a worldwide business that produces meaningful benefits for consumers, our market partners and our community." Validation of Vision, Mission, and Values

Merck’s mission is to provide innovative, distinctive products, and services that save time and also improve lives while satisfying customer needs. Merck’s vision is to make a difference in the lives of people globally with their medications, vaccines, and consumer health and animal products. Use of his philosophy keeps Merck a leader in keeping people well while providing top innovative solutions for tomorrow. The organizational values for Merck are to improve human life, ethics, integrity, innovation, and diversity as a team. Merck, also trading as MSD (outside Canada and the United States of America) and Merck KGaA (in Germany), has a global presence and is one of the top seven pharmaceutical companies in the world (Merck, 2013). Merck, a pharmaceutical giant, has many stakeholders. The stakeholders are always considered in decisions and decision making. A SWOT analysis did...
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