Research Proposal
MOI UNIVERSITY
ELDORET WEST CAMPUS
SCHOOL BUSINESS AND ECONOMICS
FACTORS THAT HAVE LED INTO THE SLOW GROWTH OF BUSINESS ESTABLISHMENTS IN KERICHO: A CASE STUDY OF MUTAI COMPANY
BETT JOANNE CHEPKIRUI BBM/1529/09
A research proposal submitted in partial fulfillment of the award of bachelor of business management. Presented to Dr.Rose Omondi,
DECLARATION
I declare that this research proposal is my original work in partial fulfillment for the award of the degree in bachelors of business management and has not been submitted for assessment in any other institution of learning.
Signature………………………………. Date……………………………….
BETT JOANNE CHEPKIRUI.
DEDICATION I would like to dedicate this research proposal to my loving parents for their moral and financial support, not forgetting my lecturer Dr. Rose Mondi for equipping me with theoretical knowledge on how to write this proposal.
ACKNOWLEDGEMENT
This thesis is not only a result of my own efforts, but an outcome of all the
Enthusiastic people involved in supporting my work. This study has been made possible by the support of so many individuals and parties. First i would give thanks to my almighty for his strength and patience which he gave me to enable me to go through the course to its conclusion. Secondly I wish to express my sincere appreciation to my parents who are concerned with my school fees. My appreciation also goes to my lecturer Dr.rose Omondi for equipping me with skills to tackle this research proposal.
ABSTRACT
Marketing executives are being faced by stringent pressures to accommodate customers, pressures from executives to meet corporate goals and pressure for virtuosity in performing key marketing functions. Customer expectations are increasing and satisfaction is becoming increasingly difficult to reign as customers have more and more choices and more channels in which to purchase.
In addition there’s increasing uncertainty stemming from converging sales, marketing
ELDORET WEST CAMPUS
SCHOOL BUSINESS AND ECONOMICS
FACTORS THAT HAVE LED INTO THE SLOW GROWTH OF BUSINESS ESTABLISHMENTS IN KERICHO: A CASE STUDY OF MUTAI COMPANY
BETT JOANNE CHEPKIRUI BBM/1529/09
A research proposal submitted in partial fulfillment of the award of bachelor of business management. Presented to Dr.Rose Omondi,
DECLARATION
I declare that this research proposal is my original work in partial fulfillment for the award of the degree in bachelors of business management and has not been submitted for assessment in any other institution of learning.
Signature………………………………. Date……………………………….
BETT JOANNE CHEPKIRUI.
DEDICATION I would like to dedicate this research proposal to my loving parents for their moral and financial support, not forgetting my lecturer Dr. Rose Mondi for equipping me with theoretical knowledge on how to write this proposal.
ACKNOWLEDGEMENT
This thesis is not only a result of my own efforts, but an outcome of all the
Enthusiastic people involved in supporting my work. This study has been made possible by the support of so many individuals and parties. First i would give thanks to my almighty for his strength and patience which he gave me to enable me to go through the course to its conclusion. Secondly I wish to express my sincere appreciation to my parents who are concerned with my school fees. My appreciation also goes to my lecturer Dr.rose Omondi for equipping me with skills to tackle this research proposal.
ABSTRACT
Marketing executives are being faced by stringent pressures to accommodate customers, pressures from executives to meet corporate goals and pressure for virtuosity in performing key marketing functions. Customer expectations are increasing and satisfaction is becoming increasingly difficult to reign as customers have more and more choices and more channels in which to purchase.
In addition there’s increasing uncertainty stemming from converging sales, marketing