Research Project on Nimbooz by Pepsico

Topics: Coca-Cola, PepsiCo, Pepsi Pages: 52 (14907 words) Published: November 22, 2012
A Study on the Customer Preference of Nimbooz, Kolkata

Chapter| Table of Content| Pg. Nos.|
Chapter I| Introduction and Literature Review| |
| * Introduction to the Topic| 6|
| * Introduction to the Industry| 9|
| * Introduction to the Company| 25|
| * Introduction to Nimbooz| 44|
Chapter II| Research Design| |
| * Title of the project report| 59|
| * Statement of the Problem| 59|
| * Scope of the Study | 59|
| * Objective of the Study| 59|
| * Hypothesis Development| 59|
| * Methodology| 60|
| * Data Sampling | |
| * Sampling Details| |
| * Tools for Data Analysis| |
| * Limitations of the Study| 61|
Chapter III| Analysis and Interpretation| 62|
Chapter IV| Summary Of Findings| 85|
Chapter V| Recommendations and | 86|
| Conclusion| 89|
| * Bibliography | 90|
| * Annexures| 91|
| * Questionnaire| |

The beverage industry of India has seen the introduction of new products over the last few years. PepsiCo launched the lime-lemon drink Nimbooz. The drink is an addition to its 7-up category with real lemon juice, no fizz and no artificial flavors. This research is to identify the market performance of one such product that is Pepsi co.’s Nimbooz.

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction,in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market Research is the key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market research includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

The process of market research included –

Step 1: Problem Definition
The first step in any marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making. Problem definition involves discussion with the decision makers and analysis of secondary data. Once the problem has been precisely defined, the research can be designed and conducted properly.

Step 2: Development of an Approach to the Problem
Development of an approach to the problem includes formulating an objective or theoretical framework, analytical models, research questions, hypotheses, and identifying characteristics or factors that can influence the research design. This process is guided by case studies and simulations, analysis of secondary data and pragmatic considerations. 

Step 3: Research Design Formulation
A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the required information, and its purpose is to design a study that will test the hypotheses of interest, determine possible answers to the research questions, and provide the information needed for decision making. Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are also a part of the research design. The issue of how the data should be obtained from the respondents (for example, by conducting a survey or an experiment) must be addressed. It is also necessary to design a questionnaire and a sampling...
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