Research Project

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  • Topic: Tata Motors, Tata Group, Tata Daewoo Commercial Vehicle
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  • Published : November 10, 2012
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Shree Raojibhai Gokulbhai Patel
GUJARATI PROFESSIONAL INSTITUTE

INDORE

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SYNOPSIS
on

“A Study on Employee Loyalty in TATA Motors”

A Synopsis of major project report submitted in
Partial Fulfillment of award of
MBA Degree
PROJECT GUIDE:
PROF. SAPAN JAIN
0
SUBMITTED BY:
SONAL TIWARI

MBA III

(Marketing & HR)

CONTENTS

1. Introduction……………………………………03 2. Objective Of Study………………………….....04 3. Scope Of Study………………………………...05 4. Literature Review……………………………..07 5. Research Methodology………………………..09
6. References……………………………………..11

Introduction
Talented men leave. Dead wood doesn't.
In today’s competitive business environment, employees can “make or break” an enterprise when it comes to intellectual property (IP) protection.  While there are several legal and technical mechanisms that can be put in place for protecting IP assets of enterprises, employee loyalty remains one of the biggest challenges faced by enterprises in protecting their IP.  This project describes the need for enterprises like TATA MOTORS to build strong employee loyalty as a key element in their strategy for protecting trade secrets.  The project draws attention to the principle ways that could be followed to obtain trust and commitment from employees, thus discouraging them from unauthorized disclosing the trade secrets of an enterprise. In this project I m trying to evaluate Employee Loyalty in TATA MOTORS and measures taken by TATA MOTORS for Employee Retention. OBJECTIVES OF STUDY

Primary Objective
❖ The primary objective of the study is to identify the Employee Loyalty in TATA Motors. Secondary Objective
The secondary objectives are :-
❖ To identify the support working conditions in Tata Motors.

❖ To know the welfare measures.

❖ To analyze the employee engagement in TATA MOTORS.

❖ To study and understand the job satisfaction among the employees.

SCOPE OF STUDY
Tata Motors Limited

Overview

Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and commercial vehicle manufacturing company. Part of the Tata Group, and one of the world's largest manufacturers of commercial vehicles. The OICA ranked it as the world's 20th largest automaker, based on figures for 2006. Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969 Tata Motors was listed on the NYSE in 2004, and in 2005 it was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2004, it bought Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It also, acquired a 21% stake in Hispano Carrocera SA, giving it controlling rights in the company. Tata Motors launched the Tata Nano, noted for its Rs 1,00,000 price-tag, in January 2008. Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and Pune.

Review of Literature

The review of the related literature on the title unanimously acknowledges that successful organizations share a fundamental philosophy of valuing and investing in their employees (Maguire, 1995; Annand, 1997) and managing retention of promising employees’ is considered as fundamental of mean of achieving competitive advantage amongst organization (walker, 2001). Aliya and Fariduddin (2003), found the findings tend to prove the hypothesis that the factors leading to positive attitude and those leading to negative attitudes are different. It could also be said that the categories mentioned by the content analysis technique are...
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