Research Plan

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|[pic] | |A comparative study on fruit juices | |Market research | |By | |ASHISH KUMAR KESHRI | |(PGD08017) | |Institute Of Management Studies, Noida | |2010 |

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[pic]

Institute of Management Studies, NOIDA

A

Project Report on

Comparative Study on fruit juices

As a partial fulfillment for the award of PGDM Degree under

AICTE (2008 - 2010)

Submitted to:Submitted by:

MRS. SONIKA SHARMAASHISH KUMAR KESHRI

PGD08017

To Whom It May Concern

This is to certify that Mr. ASHISH KUMAR KESHRI Roll Number PGD08017 of PGDM 6th term is a bonafide regular student of this institute for the session 2008 – 2010.

He/ She have completed the project report titled “A Comparative Study on Fruit Juices” under my supervision, as a part of partial fulfillment for the award of PGDM Degree under AICTE. His/ Her report is satisfactory and not copied from anywhere to the best of my knowledge.

Date:

Signature

Project Supervisor

ACKNOWLEDGEMENT

A work is never a work of an individual. We owe a sense of gratitude to the intelligence and co-operation of those people who had been so easy to let us understand what we needed from time to time for completion of this exclusive project.

I want to express my special gratitude towards Mrs. Sonika sharma lecturer, IMS, noida for helping me in completion of my project.

Last but not the least, I would like to forward our gratitude to all the people who always endured me and stood by me and without whom I could not have envisaged the completion of my project.

Contents

1. INTRODUCTION ………............................................................... 8 to 39

1.1 General Introduction

1.2 Objectives and scope of the Project

1.3 use and importance of the study

1.4 marketing research

2. RESEARCH METHODOLOGY …………………………………… 40 to 43

3. PROFILE OF THE ORGANISATION:
“Surya Foods & Agro Ltd”. …………………………………………. 44 to 51

4. RESEARCH ANALYSIS……………………………………………. 52 to 62

4.1 Consumer awareness for fruit juices.

4.2 Consumer demand for fruit juices

4.3 Consumer demographic profile and preference for fruit juices

4.4 Consumer preferred brand

4.5 Consumer preference for packaging

4.6 Awareness regarding the fresh gold

4.7 Competitors market share

4.8 Most popular flavor

4.9 Purchasing capacity of consumer

4.10 Juice variety

4.11 Consumer concern regarding features

5. CONCLUSION……………………………………………………….. 63 to 65

6. RECOMMENDATIONS…………………………………………… .. 66 to 68

7. APPENDIX…………………………………………………………… 69 to 71...
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