5.1 Justification for paradigm and method
A paradigm is a set of beliefs and concepts (or perceptions). The paradigm for this research is that people who are aware and actively participate in self-presentation tend to be more successful in their professional career. In order to justify this belief, our team would conduct extensive research using the research methodology learnt in LSP700 at Seneca College. A method is a technique or a process used to conduct a specified research. For our team to valid our hypothesis and initial claims, we would have to gather as much information and data related to latest fashion trends (and/or anything related to an individuals appearance/image), academic success and professional success such as salary information. In order to obtain such information, both primary and secondary research methods would have to be used, as there may be similar research done in the past, however, they may not be exactly tailored for this research. The data that is expected to be collected using the quantitative methods would include all the information our team needs in order to determine if a correlation exists between personal presentation and professional success, as the variables we are analyzing is quantifiable. Therefore, the techniques chosen for this research should yield appropriate results. 5.2 Identification and rationale for the sample
The population for such a research would be the entire population of the world, however, it would be impossible to gather information from all the people of the world. Our sample was chosen to be young adults between the ages of 25 and 35. The rationale for choosing this sample was that most graduate by the age of 22, we took a cushion of 2 years, bringing the starting age to 24. One year was given for the fresh graduates to adjust to the professional life. A 10-year window was taken because this is the time when individuals are most active in getting ahead in their professional career,...
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