RESEARCH PAPER- EAP 1951
Success and Sustainability of Burger King
What do you think about the fast food market? Do you think that it is enough big to have so many companies? Everybody knows the biggest fast food companies and knows that this market is one of the biggest markets in the world but more important thing is how the companies can survive and how they can be successful in this kind of competitive market. Fast food is the name that is given food can be prepared and served quickly. It popularized 1950s in the United States. There are so many different fast food companies in the world but one of the most famous and successful is Burger King.
Figure (bk.com)
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company came out in 1953 as Insta-Burger King, a Jacksonville, and Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. In the next half century, Burger King became a global brand in the world. Although there were really successful and economically powerful companies in this market, it became one of the biggest companies. After became a corporation and enough powerful to getting bigger, Burger King began franchising in 1959. These franchising agreements helped Burger King to grow and it make the control easier for management. Burger King 's largest franchisee group is with over 7,200 locations in the United States. With this process it continued to grow itself. At the end of fiscal year 2013, Burger King reported that it has 13,000 outlets in 79 countries. It exists so many different countries. The statistics shows that McDonald’s is the best in this market but although it is so powerful, Burger King
What do you think about the fast food market? Do you think that it is enough big to have so many companies? Everybody knows the biggest fast food companies and knows that this market is one of the biggest markets in the world but more important thing is how the companies can survive and how they can be successful in this kind of competitive market. Fast food is the name that is given food can be prepared and served quickly. It popularized 1950s in the United States. There are so many different fast food companies in the world but one of the most famous and successful is Burger King.
Figure (bk.com)
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company came out in 1953 as Insta-Burger King, a Jacksonville, and Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. In the next half century, Burger King became a global brand in the world. Although there were really successful and economically powerful companies in this market, it became one of the biggest companies. After became a corporation and enough powerful to getting bigger, Burger King began franchising in 1959. These franchising agreements helped Burger King to grow and it make the control easier for management. Burger King 's largest franchisee group is with over 7,200 locations in the United States. With this process it continued to grow itself. At the end of fiscal year 2013, Burger King reported that it has 13,000 outlets in 79 countries. It exists so many different countries. The statistics shows that McDonald’s is the best in this market but although it is so powerful, Burger King
Bibliography: Jargon, Julie. "As Sales Drop, Burger King Draws Critics for Courting 'Super Fans '" Wall Street Journal (2010): B1. Print. This article emphasizes that what are the reasons of sales drop of Burger King Thomadsen, Raphael. "Product Positioning and Competition: The Role of Location in the Fast Food Industry." Marketing Science 26.6 (2007): 792-804. Print. Morrison, Marueen. "Burger King Retools Marketing After First-Quarter Sales Slide." Http://adage.com/author/maureen-morrison/2441. N.p., 26 Apr. 2013. Web. Hargreaves, Rupert. "Burger King Looks Expensive, But Is It Worth It?" Http://www.dailyfinance.com/2013/10/14/burger-king-worldwide-worth-more-than-face-value/. Daily-finance, 24 Oct. 2013. Web. Lorette, Kristie Mau, Jessica. "Globalization & McDonald 's." Http://globalizationandmacs.blogspot.com. N.p., 2008. Web. Melnick, Jordan Morrison, Marueen. "Burger King Retools Marketing After First-Quarter Sales Slide." Http://adage.com/author/maureen-morrison/2441. N.p., 26 Apr. 2013. Web. Napolitano, Jo Sanburn, Josh. "Did Burger King Wait Too Long to Reinvent Itself?" Http://business.time.com/category/companies-industries/food-and-beverage-industry/. N.p., 03 Apr. 2012. Web. Sharon, Justin Countries with Burger King Restaurants. Digital image. Http://en.wikipedia.org/wiki/List_of_countries_with_Burger_King_franchises. N.p., 30 Nov. 2013. Web. Digital image