Research Paper About Minute Burger

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RESEARCH PAPER

I.Industry/Company Background

Burger Machine is an industry.
Minute Burger is an established food franchising company with over 26 years of expertise in the delivery of first-rate food products and food service operations. Since 1982, we have served millions of our on-of-a-kind, hearty, DELICIOUS burgers, in Minute Burger stores all over the Philippines.

Today, we continue to explore opportunities and take full advantage of our market potential.

We maintain dynamism in developing our product line to suit the various tastes of our growing market. We relentlessly work towards building dependable systems to improve and ensure the highest product and service standards.

And, we take our franchising goals a notch higher by jointly envisioning with our partners and by matching our strength with theirs to achieve maximum rewards, not only in our francise business but more importantly, in people’s lives.

The market share under the burger on the wheels segment can be described by the following figures based on my observation in today’s market- Minute Burger- 34, Burger Machine-31, Angel’s Burger-21, Buena bonita’s-8 Other’s-6.

Minute Burger has now expanded all over the country through franchising. Its franchising package amounting Ᵽ350,000 includes business operations support, management training services and Marketing/ Promotional Support.

II.Vision, Mission.

Vision

By 2020, Minute Burger shall be the Quick Service Food Chain of Choice for the value conscious consumer by providing innovative and environmentally sustainable food products and services that meets global standards through operational excellence; aided by highly competent employees and franchise partners with a shared mind set to create memorable experiences and to also achieve local and international expansion.

Mission

To create positive customer experience.

III.REVISED MISSION STATEMENT

1.CUSTOMER
To ensure that each guest receives...
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