A. Effects of the Study
B. What is Facebook?
Facebook is the most popular social networking site in several English-speaking countries, including Canada, the United Kingdom, and the United States. And it was launched in February 2004 that is operated and privately owned by Facebook, Inc.
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. As of July 2010 Facebook has more than 500 million active users. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares them to be at least 13 years old to become a registered user of the website. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over. A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed byMySpace. Entertainment Weekly put it on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?" Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors.
C. Significance of Facebook
Sometimes it is taking a while to get an understanding of the importance of something that is as much in the hype as Facebook is currently in 2007. With its recent positioning as an application platform Facebook has in our view become a unique challenger to established players in the field of Personal Information Infrastructure like Microsoft and Google. We are going to explain this in a way that hopefully also those can get at least the concept behind it who had so far (maybe even after they done a quick inspection of Facebook and some other “social networks” themselves) a difficult time in understanding the significance of Facebook contribution to application platforms in general. Applications are the building blocks of everyone’s Personal Information Infrastructure. Every application is one block and provides users with a specific, bundled set of features. Sometimes applications (“integrated applications”) as we know them are sharing important pieces of personally maintained information like Contacts, sometimes they do not. Facebook application; a user is running to access the Facebook Contacts of this user. More importantly: Whenever the user does something of significance inside any Facebook application the platform itself will inform automatically his Contacts about it; Example: Your friend Paul just uploaded a new photo to his album! Your personal Facebook experience is depending on the number and level of activity of your Facebook Contacts. If there is no one on Facebook you know then the value of Facebook will be little or zero for you; but the more of your Contacts are using Facebook applications actively the more value in terms of “Getting to know about what they do”
You will get out of Facebook (classical case of the “Network Effect”: the more...