“CONSUMER BEHAVIOUR TOWARDS ECO-FRIENDLY PRODUCTS”
Environment friendly products and green marketing has become a highly attractive subject. Corporate are constantly trying to find the best way to reach the customers with their green message. Customers and businessmen are depending more on environment and have started to pay more attention to the protection of environment. Over the past few years, the demand for green products in Indian has been growing significantly due to the increased interest in the environment. Consumers today are increasingly “thinking green” and are willing to pay more for environmentally friendly products. The increasing numbers of consumers who prefer and are willing to buy these products are subjected to the buying process. Consumers have different buying behaviours and these behaviours are constantly changing as a result of the availability of best alternatives to choose from. As a part of company’s corporate social responsibilities they try to products and provide services which are eco friendly. Products are chosen for numerous reasons after seeing all the advantages and disadvantages by the customer. Overall, the buying process is extremely fast-paced today. This paper aims to find out the consumer buying behaviour towards eco friendly products. INTRODUCTION
Environment concern had become the most important issue for mankind in the present world. The businesses are no exception for this issue and they are responding through environment-friendly products. Throughout this paper the terms eco-friendly products, environment-friendly products, green products mean the same and are used interchangeably. The depletion of oil resources, raw materials and pollution are making organizations to rethink about their products and services. The eco-friendly products are being introduced by modern organizations to protect the environment. Eco-friendly paper is one of the solutions to save the environment and reduce the pollution in thepresent world. In recent years, terms like "going green" and "eco-friendly" have become buzz words. The term "eco-friendly" has been used for so many different products and practices; its meaning is in danger of being lost. Due to the increased importance of green marketing to market success, firms continue to launch various forms of green packaging programs through the introduction of recyclable and reusable packages. Green marketing is due to the increased importance of green marketing to market success, firms continue to launch various forms of green packaging programs through the introduction of recyclable and reusable package. Along with climate change, population growth and diminishing the natural resources in current era, new techniques and methods are used for producing goods, which are less energy consumption, more compatible with environment and harmless for nature and humankind. Express that purchasing behaviour has a direct impact on producing ecologically compatible products. Increasing number of people who are willing to pay more for these kinds of products is the evidence, which supports the growth of environmentally friendly products. With regard to increasing demand for buying environmentally friendly products many companies also are producing and replacing green products with non-environmental friendly products. Shifting from normal products to environmentally friendly needs vast market research by producers. Environmentally preferable products are sometimes more expensive to purchase than other alternative products. Green consumers have been shown to be willing to pay a higher price for environmentally friendly products, which is a huge opportunity for companies as well as governments...
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