Research Paper
Marketing Research
CITY FISH GROUP
Submitted By:
John Michael Permison BSBA III
Ma. Luisa Umali BSBA III Edchelle Magat BSBA IV
Jovil Palaña BSBA III
Rona Bocaya BSBA III
Maricris Soliveres BSBA III
Submitted To:
Cyrus Balingit Marketing Research Professor
Introduction
Marketing research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.
By means of this research we would like to present our marketing products and through the help of research development we will propose the feasibility of our product to the market. Establishing the odds in marketing we will present important facts that represent the feasibility of our product.
In line with this research we will establish a business that will support the means of our needs.
“It ain’t the things we don’t know that gets us in trouble. It’s the things we know that ain’t so.” --- Artemus Ward
Dedication
We give thanks to God almighty for giving us the understanding, knowledge and wisdom during the course of our study. Our heartfelt thanks go to the following persons for their valuable contribution in the conduct and completion of this study
We dedicate this dissertation to our family, especially…
To each and every one in our group for their patience and understanding;
To our loving parents for instilling the importance of hard work
And higher education and for encouragement;
To our classmates may you also be motivated
CITY FISH GROUP
Submitted By:
John Michael Permison BSBA III
Ma. Luisa Umali BSBA III Edchelle Magat BSBA IV
Jovil Palaña BSBA III
Rona Bocaya BSBA III
Maricris Soliveres BSBA III
Submitted To:
Cyrus Balingit Marketing Research Professor
Introduction
Marketing research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.
By means of this research we would like to present our marketing products and through the help of research development we will propose the feasibility of our product to the market. Establishing the odds in marketing we will present important facts that represent the feasibility of our product.
In line with this research we will establish a business that will support the means of our needs.
“It ain’t the things we don’t know that gets us in trouble. It’s the things we know that ain’t so.” --- Artemus Ward
Dedication
We give thanks to God almighty for giving us the understanding, knowledge and wisdom during the course of our study. Our heartfelt thanks go to the following persons for their valuable contribution in the conduct and completion of this study
We dedicate this dissertation to our family, especially…
To each and every one in our group for their patience and understanding;
To our loving parents for instilling the importance of hard work
And higher education and for encouragement;
To our classmates may you also be motivated