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VEER NARMAD SOUTH GUJARAT UNIVERSITY
T.Y.B.B.A.
Semester – VI

( 2003)
1)
2)

Paper – XXI - Elements of Strategic Management
Paper – XXII - Project
Elective Groups :

Group - A
Paper – XXIII A - Advanced Marketing Management
Paper – XXIV A - Export Management
Group – B
Paper – XXIII B Quantitative Methods-III
Paper – XXIV B - Material Management
Group – C
Paper – XXIII C - Advanced Financial Management
Paper – XXIV C - Stock Exchange & Portfolio Management
Group – D
Paper – XXIII D - Advance Personnel Management
Paper – XXIV D - Personality Development

VEER NARMAD SOUTH GUJARAT UNIVERSITY
T.Y.B.B.A.
Semester – VI
Paper – XXI
Elements of Strategic Management
Objective:
To orient the student with those aspects of internal and external environment which are important for organizations in formulating and implementing workable strategies for achieving organizational objectives. To acquaint students with the process of developing alternative strategies and methods for successful implementation and evaluation of formulated strategies. 1. Conceptual framework for Strategic Management :

(20%)

(a) Concept, Meaning & Definition
( Strategy, Policy ,Tactics, Strategic Management. Program, Procedure, Business , Stakeholders, SBU,ETOP,OCP, SAP)
(b) Strategic Management Process & its implications
(c) Strategic Intent :
Organisational Vision, Mission ,Goals and Objectives. Their formulation, and role in strategic management.
2. Environmental Analysis

(25%)

Concept and Role of Environmental Analysis, Concept , Nature and Impact of Environment, Environment Factors (Economic, Political, Legal, Technological, Socio-Cultural, International) Industry and competition Analysis.

Industry Setting, Structure, Attractiveness , Performance and Practices. Forces shaping compapetition, Experience curve and its limitations. Competitor Analysis. Organisational appraisal :
Concept, Role and Process, Approaches for organization analysis – Value chain approach and Functional approach. Conceptual Understanding of Core competence, Distinctive Competence and competitive Advantage.

3. Grand Strategies :

(15%)

Why and when corporate persue stability, Growth, Retrenchment and Combination Srrategy. Business Level Strategies :
Generic Business Level Strategies : Cost – Leadership, Differentiation and Focus. 4. Choice of Strategy :

(10%)

Concept and process, Evaluation of Strategic Alternatives (Corporate Portfolio analysis, Corporate Parenting Analysis, Business Level Strategic Analysis) Decision Factors for Implementation.

5. Framework of Strategy implementation :

(15%)

Concept of Strategic Implementation, Interdependence of Strategy Formulation and Implementation,Basic understanding of Activating Strategy, Structural implementation, Behavioural Implementation, Functional and Operational Implementation. Framework for strategic evaluation & control :

Concept, Barriers, Role and Participants, Stages of Control & Control Process, Evaluation and control Criteria
6. Relevant cases for the above topic should be covered in the Class discussion

(15%)

Text book:
1. Business Policy : Strategic Management : Prasad L.M. - SultanChand & Sons New Delhi.

Reference Book :
1. Business policy &Strategic Management: Kazmi, Azhar - Tata McGraw Hill Publishing co. Ltd., Delhi.

VEER NARMAD SOUTH GUJARAT UNIVERSITY
T.Y.B.B.A.
Semester – VI
Paper – XXII
Compulsory Group
GUIDE LINES FOR THE PROJECT REPORT
1.OBJECTIVE:
The objective of the study paper is to help the students to develop ability to apply multi-disciplinary concepts, tools & techniques to analyse various situations pertaining to the area of the study evaluate alternative solutions and suggest appropriate ways to achieve organization specific objectives.

2.TYPE OF PROJECT REPORT:
The project report may be any one of the following types:
•Comprehensive case study (covering single organization/multifunctional area, problem...
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