Research Paper
Analysis:
3.2.6 Macro environment of Samsung: The Macro environment of Samsung includes five terms: Political/Legal force; Economic force; Technology force; Social/culture force and Environment force.
Political-legal environment: A series of political scandals has been laid bare during last 18 months, especially about that the government had bribed by big business organizations. This impact lots of organizations heavily and made the political environment not stable. Stable political environment had been formed these years and this situation provided a stable development environment. And this situation would be last for a long time. In 2006 China has brought new political decision to access some effect: First, protect the rights and interests of consumers. Second, promote the development of competition environment which is more equitable; During 2005-2006, government to be major consumer of business organizations makes more ardent competition in this area. For Samsung: This environment could impact Samsung and would make it change its market into more stable countries such as China.
Economic environment: Global Economic in 2006 has already came into periodicity and tardiness phase, problems of high price of oil, global imbalance and the increase of high public liability of developed country would make the economic instability. However, the GDP of whole would increase intensively. And this might impact an organization in lots of terms such as supplier and debiting. In China economic increased intensively during the last 18 months. GDP of China nearly up to 9%. Thus the environment of economic environment in China would good for organizations. For Samsung: It would be impacted heavily from the declining of global economic, however, in China, stable and increasing market would let Samsung put more focus on it. And the price of Samsung’s product should be change for the different condition of the different
3.2.6 Macro environment of Samsung: The Macro environment of Samsung includes five terms: Political/Legal force; Economic force; Technology force; Social/culture force and Environment force.
Political-legal environment: A series of political scandals has been laid bare during last 18 months, especially about that the government had bribed by big business organizations. This impact lots of organizations heavily and made the political environment not stable. Stable political environment had been formed these years and this situation provided a stable development environment. And this situation would be last for a long time. In 2006 China has brought new political decision to access some effect: First, protect the rights and interests of consumers. Second, promote the development of competition environment which is more equitable; During 2005-2006, government to be major consumer of business organizations makes more ardent competition in this area. For Samsung: This environment could impact Samsung and would make it change its market into more stable countries such as China.
Economic environment: Global Economic in 2006 has already came into periodicity and tardiness phase, problems of high price of oil, global imbalance and the increase of high public liability of developed country would make the economic instability. However, the GDP of whole would increase intensively. And this might impact an organization in lots of terms such as supplier and debiting. In China economic increased intensively during the last 18 months. GDP of China nearly up to 9%. Thus the environment of economic environment in China would good for organizations. For Samsung: It would be impacted heavily from the declining of global economic, however, in China, stable and increasing market would let Samsung put more focus on it. And the price of Samsung’s product should be change for the different condition of the different