Research Papar Onadvertisement and Sales-Promotion in Fmcg

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Research Project Report

“CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN

FMCG”: PROBLEMS FACED BY MARKETEERS”

Submitted in partial fulfillment of the requirement for

MBA Degree program of

U P Technical University, Lucknow.

by:-

MOHAMMAD AZEEM
Roll No.: 1101170054
MBA – 4TH Semester

UNITED INSTITUTE OF MANAGEMENT ALLAHABAD

DECLARATION

I MOHAMMAD AZEEN, Roll No.1101170054, a student of MBA-4th semester of UNITED INSTITUTE OF MANAGEMENT, ALLAHABAD declare that the Research Report entitled “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG” is my original work and the same has not been submitted earlier to any institution / university for any degree.

Place:- ALLAHABAD

Date: -

(MOHAMMAD AZEEM)

ACKNOWLEDGEMENT

Concentration, dedication, hard work and application are essential but not the factors to achieve the desired goal. These must be supplemented by proper guidance, assistance and co-operation of people to make it a success. I want to extend my regards to our all esteemed faculties, MBA department, SAMA for imparting to us such a priceless bundle of knowledge which helped us in making a successful approach towards the project.

I would also like to thanks to the Chairperson, the faculty of SAMA and my mother whose blessings and unending support made it possible for me to go forward and succeed in my motive

MOHAMMAD AZEEM

Research REPORT

“CREATING DIFFERENTIATION THROUGH
ADVERTISEMENT AND SALES-PROMOTION IN
FMCG”: PROBLEMS FACED BY MARKETEERS”

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TABLE OF CONTENTS
| | | | |Chapter No. |Particulars |Page No. | | |Executive Summary |8 | |1. |Introduction |10 | |2 |Literature Review |13 | |3. |Research Methodology |19 | |3.1 |Scope And Limitation |22 | |4. |FMCG an Introduction |24 | |4.1 |Market Opportunities |28 | |4.2 |Evolution and Characteristics |30 | |5. |Understanding Differentiation |35 | |5.1 |Types of Differentiation |37 | |6 |Advertisement and Sales Promotion |45 | |6.1 |Understanding advertisement |46 | |6.2 |Understanding sales promotion |51 | |6.3 |Creating differentiation through advertisement...
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