Research on Persuasive Techniques Used in Advertising Industry

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Mass Media
MEANING OF MASS COMMUNICATION Mass Communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. In the United States, many university journalism departments evolved into schools or colleges of mass communication or "journalism and mass communication", as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism, public relations or advertising, students also may major in "mass communication" or "mass communication research." The latter is often the title given to doctoral studies in such schools, whether the focus of the student's research is journalism practice, history, law or: media effects. Mass communication research includes media institutions and processes, such as diffusion of information, and media effects, such as persuasion or manipulation of public opinion. With the Internet's increased role in delivering news and information, mass communication studies —and media organizations—have increasingly focused on the convergence of publishing, broadcasting and digital communication. Mass Communication majors investigate the role mass media has played, and continues to play, in American culture. They are analysts and historians, examining everything from 19th Century Harper's political cartoons to the newest McDonald's commercial. Given the enormous effect of the media on our daily lives, Mass Communication majors seek out how and why they reflect our social values. They also describe how public policy draws boundaries for Mass Communication, like the near-prohibition of nudity on broadcast television. Mass Communication majors are sometimes also located within a broader communication major that more generally examines the ways in which information is created and distributed, whether through a television commercial or a personal e-mail. MASS MEDIA

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Mass media is a non-personal channels of broadcasting a message to the general public, principally the national newspapers, radio, and television. Mass Media goes along with Information and Communication Technology in this day and age so as to mold a new-fangled way of life to the majority living in this global generation. Mass Media are those media that are created to be consumed by immense number of population worldwide and also a direct contemporary instrument of mass communication. None the less, Mass Media is considered as the fourth estate of the society as well. It is the fourth branch of the government. The voice and weapon of the people and the society as whole. Then again, by and large when we speak about Mass Media, we immediately perceive that these are communications media that reach the mass of people. From Audio recording and reproduction like records, tapes, cassettes, cartridges, CDs, to Broadcasting Media such as Radio, Television, Cable, to Film or Motion Pictures whether in Cinema or in DVDs, and the Digital Media, the Internet, Mobile Phones, Satellite, and ultimately the Publishing or Print Media which includes Books, Newspapers, Magazines and the run-of-the-mill marvelous Video games. ELEMENTS OF MASS COMMUNICATION Mass communication is characterized by the transmission of complex messages to large and diverse audiences, using sophisticated technology of communication. Mass media refers to the institutions that provide such messages: newspapers, magazines, television, radio, film and multimedia Web sites. The term also is used for the specific institutions of mass media, such as radio networks and television stations, movie companies, music producers, and the Internet.

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Introduction to Research
RESEARCH Research is an inseparable part of human knowledge. Research is a careful investigation or inquiry especially through search for new facts in any branch of knowledge. Research comprises defining and redefining problems,...
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