Research on Maruti Udyog

PROJECT REPORT

ON

Marketing Strategies on MARUTI

SUBMITTED TO                                             SUBMITTED BY:

Index

Chapter-1-Introduction

        ❖ Introduction
        ❖ Company Profile
Chapter-2-Project Profile
        ❖ Objective of the study
        ❖ Rationale of the study
        ❖ Scope of the study
Chapter-3-Research Methodology
        ❖ Data collection
        ❖ Introduction to the problem
Chapter-4-Facts and Findings
        ❖ Swot Anlaysis
        ❖ Marketing Mix
        ❖ Product Life cycle
        ❖ BCG Matrix
        ❖ Findings
Chapter-5-Conclusions and Recommendations
Bibliography
Annexure

CHAPTER-1
INTRODUCTION

INTRODUCTION
THE AUTOMOBILE industry has been growing by leaps and bounds, if the number of vehicles on the roads is any indication. With the craze for new models is on the rise, the car manufacturing companies are vying with one another in terms of upgrading the existing models with added features and introduction of new models, but all these vehicles are always projected as rich man's property, as, the average salaried middle class man cannot afford such a luxury.
But now times are changing with a plenty of financial companies coming out with various easy pay monthly installment schemes to make the middle class people's dreams come true. Still the lower middle class people feel the pinch, as the minimum cost of a new vehicle is around two lakh.
The Indian passenger car industry as we see today is relatively recent in origins. Except the ubiquitous Ambassador and the Premier Padmini's there was not much moving around with an Indian tag. The restrictive policies of the Indian government did not allow foreign players to set shop in India and in the absence of adequate technology and purchasing power it resulted in the slow growth of the industry even after a long time since independence. The demand for cars increased from 15,714 in FY60 to 30,989 in

FY80 at a CAGR of only... [continues]

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