Research on Information Desimination

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Research Paper

Does Facebook, one of today’s most popular social networking site, prove to be an effective source of information and as well as medium for information dissemination to the students of Media Studies Department, College of Arts and Sciences, Ateneo de Naga University?

Researchers:

Kimberly P. Benito

Larry B. De Leon

Lady Lou C. Doroin

Table of Contents:

Abstract---------p. 2

Chapter I---------p. 4-6

Rationale
Statement of the Problem
Objectives
Scope and Limitation

Chapter II –Related Literature---------p. 7-13

Conceptual Framework
Definition of Terms

Chapter III---------p. 14-16

Research Design and Methodology
Area/respondents Profile
Method for Data Gathering
Method for Data Analysis and Interpretation

Chapter IV---------p. 17-22

Survey Answers
Demographic Profile

Chapter V---------p. 23-24

Conclusion
Recommendation

References---------p. 25

Abstract

This study discusses the effectiveness of Facebook, one of today’s most popular social networking sites, as a tool for gathering and sharing information. This aims to know the effectiveness of the said SNS and its lapses in information gathering. With 79 numbers of respondents, this research has reached its objectives after the qualitative and quantitative phases. Descriptive statistics is used to interpret and analyze the data gathered. By means of tables and tabulations, data are presented and analyzed. This research does take account of the 8 typologies which is ranked according to purpose. After having information rank 2nd among the 8 typologies, this research has proven that Facebook is in fact a good source of information and medium for information dissemination.

Chapter I

Rationale

It has been observed that Facebook has actually been a problematic, confusing and varied medium for gathering and understanding different information. People have different perceptions and approaches in using Facebook and this causes differences in receiving and understanding the information sought in it.

This study seeks to identify the effectiveness of Facebook, one of today’s top social networking sites, as a medium used to gather all sorts of information as well as a medium used to disseminate information to specific receivers, specifically the students of the Media Studies department. Upon identifying the effectiveness, this study also aims to pinpoint possible problems and lapses in effectively disseminating information to the above stated cluster of people and help in improving such problems.

This study will be essential to the betterment of the services offered by the said department to its students. Ultimately, this study aims to contribute to an even better and probably even more efficient flow of communication between the Department and its students.

Statement of the Problem:

Thesis Statement:

Does Facebook, one of today’s most popular social networking site, prove to be an effective source of information and as well as medium for information dissemination to the students of Media Studies Department, College of Arts and Sciences, Ateneo de Naga University?

Specific Problems:

• A possibility that not all Media Studies Students have a Facebook account

• Other MSS students may not be that active in the said social networking site; chances are, there will be no concrete answer

• Dishonest response from the MSS students on the interview/survey questionnaires

Objectives:

General Objective:

Does Facebook, one of today’s most popular social networking site, prove to be an effective source of information and as well as medium for information dissemination to the...
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