Research on Consumer Awareness

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Project Report On
“Consumer Awareness In India”

Submitted To:
Prof. Nadeem Merchant
(Research Methodology)

Submitted By: Division “B”
Aniket nimonkar36
Jayesh prabhu43
Atul rane46
Neha zunjarrao68

Anjuman-I-Islam’s
Allana Institute Of Management Studies
& Research

Mumbai University
Academic Year 2011-2012

ACKNOWLEDGEMENT

In making this project report a lot of people have contributed by giving us the required knowledge and time, we would like to thank all of them. It is because of their assistance and competence that we have reached this milestone.

We would like to express our gratitude and sincere thanks to our Project Guide Prof. Nadeem Merchant, Anjuman-I-Islam’s, Allana Institute Of Management Studies & Research for instilling confidence in us to carry out this study and extending valuable guidance and encouragement from time to time, without which it would not have been possible to undertake and complete this project. We also wish to extend our appreciation to the management and staff of our college, especially the Director Prof. Lukman Patel, for his kind co-ordination and support. And last but not the least our colleagues for their valuable comments and suggestions for making this a cherish able experience for us.

Contents

Summary4
Objectives Of The Study5
Limitations Of The Research6
Consumer Vs. Customer7
The Evolution Of Consumer Protection10
Consumer Education15
Problems Faced By Consumers17
Survey21
Consumer Awareness Questionnaire23
Findings From The Survey25
Solutions To Consumer Problems35
Consumer Rights & Responsibilities36
Consumer Protection Law In India40
Consumer Protection Act 1986 - An Introduction40
Consumer Disputes Redressal Agencies41
Consumer Protection Act, 1986- Drawbacks45
Consumer Responsibilities46
Standardization Marks47
Advertisements49
Laws For Consumer Protection50
Conclusion52
References And Bibliography53

Summary

The process of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. Education is a lifelong process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent. All of us use a variety of products every day. A few of these products can be made at home, while for others we have to go to market and buy them from the shops. Even for the ones that we make at home, we need raw materials which we buy from the market. What has been your experience while shopping? Have you always found goods as per your requirement? Have you been totally satisfied by your purchases? Do advertisements and sale persons always give you correct and complete information about the products you want to buy? India is one country where a lot of people are ignorant and ill informed. They rely on the information and guidance provided to them by the manufacturers and shopkeepers. A number of these manufacturers and shopkeepers want to make quick and easy money even if it means at the cost of the health and safety of innocent people. Under such circumstances how can we make a satisfactory purchase without being cheated? How do we get the best return for our money? Let us discuss these and...
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