One by one, each of my friends took turns being a victim in the study, being forced to drink from cups labeled either 'A' or 'B,' completely unaware of which drink was in which. When all was said and done, I had some very surprising, yet unsurprising results.
According to my research, along with the help of a colleague who prefers to be addressed as 'the Dré,' we found that, out of the 12 participants in the study, nine of them were able to identify the original Coke flavor, an overwhelming 75%!
To this scientist, these results really only mean one thing. I would like to formally request that the makers of Coke Zero stop saying that their brand has "real Coca-Cola taste," because clearly it does not. I would also like to ask that they stop showing their commercials with the time machine and the guy who keeps cloning himself, because they are nowhere near as funny as they think they are. Come on, Coke Zero you're better than that.
Coke Zero Ingredients | | |
Coke's marketing people talk about "zero consequences", but can they promise Coke Zero's ingredients are without consequences? The ingredients (as written in bold) are listed on Australian cans of Coke Zero. Water anyone?Carbonated water Colour (150d) - aka "Sulphite Ammonia Caramel"
Food acid 338 - aka "Phosphoric Acid" (Also used for rust removal!) Food acid 331 - aka "Sodium Citrates" (Also used in photography and as an anticoagulant of blood stored for transfusion!) Flavour
Sweetener 951 - aka "Asapartame" (According to the US FDA, "the [National Cancer Institute] currently is studying aspartame and other dietary factors as part of a larger study of adult brain cancer." You might want to wait for the results before you drink it. Also, avoid this one if you're moody!) Sweetener 950 - aka "Acesulfame Potassium" (Looking for reasons to avoid this sweetener? Look no further...) Preservative 211 - aka "Sodium Benzoate" (Undiluted this stuff isn't too bad... Just don't let it touch your skin!) Caffeine "Two all beef patties..."Practice this catchy line and impress your friends... "I'll have a glass of carbonated water with Sulphite Ammonia Caramel, Phosphoric Acid, Sodium Citrates, Aspartame, Acesulfame Potassium, Sodium Benzoate, flavour and caffeine please. I'm on a health kick." 2005 Study links Aspartame with cancer - available at the US government's NIH websiteFrom the Conclusions... "Our study shows that Aspartame is a multi-potential carcinogenic compound whose carcinogenic effects are evident even at a daily dose of 20 mg/kg bw, much less than the current ADI for humans in Europe (40 mg/kg bw) and in the United States (50 mg/kg bw)....The results of our study therefore call for an urgent reexamination of the present guidelines on the use and consumption of Aspartame. The decision to use experimental data to protect public health is important because the time span of widespread Aspartame use is still too brief to have produced solid epidemiologic data. Moreover, it is unlikely that sufficient epidemiologic data will be available in the near future, given the difficulty of finding a control group that has not been exposed to this widely diffused compound."Please note: While all care was taken in the research for this page, we make no warranty as to the accuracy of anything at...