Research on Cereal Business Studies

Topics: Breakfast cereal, Milk, Rice Krispies Pages: 2 (469 words) Published: April 18, 2013
But foreign markets unfamiliar with this relatively recent way of starting the day may now be the industries biggest players' only hope for the future – after more than a century of growth, Britain's best-known cereals are flagging. http://www.guardian.co.uk/lifeandstyle/2012/may/16/taste-breakfast-cereal-changing

UK sales of eight of the 10 most popular brands, including Corn Flakes, Crunchy Nut, Coco Pops, Cheerios and Special K, fell sharply in 2010-11. Rice Krispies, the worst performer, was down 12%; Weetabix bucked the trend, rising 4%, for reasons that may become clear later. http://www.guardian.co.uk/lifeandstyle/2012/may/16/taste-breakfast-cereal-changing

A breakfast cereal (or just cereal) is a food made from processed grains that is often eaten with the first meal of the day. It is often eaten cold, usually mixed with milk (e.g. cow's milk, soy milk, rice milk, almond milk), juice, water, or yogurt, and sometimes fruit, but may be eaten dry. Some companies promote their products for the health benefits from eating oat-based and high-fibre cereals. Cereals may be fortified with vitamins. Some cereals are made with high sugar content. Many breakfast cereals are produced via extrusion.

A breakfast cereal (or just cereal) is a food made from processed grains that is often eaten with the first meal of the day. It is often eaten cold, usually mixed with milk (e.g. cow's milk, soy milk, rice milk, almond milk), juice, water, or yogurt, and sometimes fruit, but may be eaten dry. Some companies promote their products for the health benefits from eating oat-based and high-fibre cereals. Cereals may be fortified with vitamins. Some cereals are made with high sugar content. Many breakfast cereals are produced via extrusion. The breakfast cereal industry has gross profit margins of 40-45%, 90% penetration in some markets and steady and continued growth throughout its history.

http://en.wikipedia.org/wiki/Breakfast_cereal

Since 1998, breakfast...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Business Studies Research Task Essay
  • business research Essay
  • business studies Essay
  • Study on Backward Business Research Essay
  • Individual Business Research Process Essay
  • Essay about Current Events on Business Research
  • 1 The Role of Business Research Essay
  • Business research ethics paper

Become a StudyMode Member

Sign Up - It's Free