Research Methodology

Research Methodology – In order to meet my objectives, I will need to use a number of research methods. For instance, when gathering research for my first objective, I will need to create a questionnaire and come up with questions to ask the store manager in the interview with him. These are both primary methods of research, however, I will be using forms of secondary research also. Primary and secondary research can be split up into two groups, quantitative and qualitative research. Methods of quantitative secondary research include official statistics, and controlled experiments. In order to solve the problem of low motivation at the store, I will need to practice a number of research methods. A particular method of research I will be using is primary research. Primary research is collecting data that does not already exist. Another method of research is secondary research, this is using data that already exists, such as books, newspapers, the internet and the other methods mentioned earlier. Between these two methods I aim to collect data that is more qualitative than quantitative, as I believe a subject such as motivation requires peoples’ opinions and much more elaboration than what closed-ended questionnaires and other quantitative methods of research could possibly offer. To meet my first objective I will need to collect primary research in the form of questionnaires and interview. This in turn would help me decide whether the lack of motivation affects the day to day running of the business, whether it is in the production area or whether quality is more effected. This will in turn able me to complete my fifth objective of collecting significant secondary research, which will allow me to analyze and come up with some quality solutions for the problem of low motivation at Sainsbury’s Local in Wylde Green. In order to complete my final objective of offering conclusions to my research, I will use both primary and secondary research and offer evaluated... [continues]

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