Research Methodology

Topics: Sampling, Stratified sampling, Sample Pages: 17 (6069 words) Published: November 30, 2012
Master of Business Administration - Semester 3

MB0050 – Research Methodology - 4 Credits
Q1. Define Research. What are the features and types of Research? Ans:-- Research simply means a search for facts – answers to questions and solutions to problems. It is a purposive investigation. It is an organized inquiry. It seeks to find explanations to unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts. Features 1. It is a systematic and critical investigation into a phenomenon. 2. It is a purposive investigation aiming at describing, interpreting and explaining a phenomenon. 3. It adopts scientific method. 4. It is objective and logical, applying possible test to validate the measuring tools and the conclusions reached. 5. It is based upon observable experience or empirical evidence. 6. Research is directed towards finding answers to pertinent questions and solutions to problems. 7. It emphasizes the development of generalization, principles or theories. 8. The purpose of research is not only to arrive at an answer but also to stand up the test of criticism. Types of Research - Although any typology of research is inevitably arbitrary, Research may be classified crudely according to its major intent or the methods. According to the intent, research may be classified as: A. Pure Research - It is undertaken for the sake of knowledge without any intention

to apply it in practice, e.g., Einstein’s theory of relativity, Newton’s contributions, Galileo’s contribution, etc. It is also known as basic or fundamental research. It is undertaken out of intellectual curiosity or inquisitiveness. It is not necessarily problem-oriented. It aims at extension of knowledge. It may lead to either discovery of a new theory or refinement of an existing theory. It lays foundation for applied research. It offers solutions to many practical problems. It helps to find the critical factors in a practical problem. It develops many alternative solutions and thus enables us to choose the best solution. B. Applied Research - It is carried on to find solution to a real-life problem

requiring an action or policy decision. It is thus problem-oriented and actiondirected. It seeks an immediate and practical result, e.g., marketing research carried on for developing a new market or for studying the post-purchase experience of customers. Though the immediate purpose of an applied research is to find solutions to a practical problem, it may incidentally contribute to the development of theoretical knowledge by leading to the discovery of new facts or testing of theory or o conceptual clarity. It can put theory to the test. It may aid in conceptual clarification. It may integrate previously existing theories. C. Exploratory Research - It is also known as formulative research. It is

preliminary study of an unfamiliar problem about which the researcher has little or no knowledge. It is ill-structured and much less focused on pre-determined

objectives. It usually takes the form of a pilot study. The purpose of this research may be to generate new ideas, or to increase the researcher’s familiarity with the problem or to make a precise formulation of the problem or to gather information for clarifying concepts or to determine whether it is feasible to attempt the study. Katz conceptualizes two levels of exploratory studies. “At the first level is the discovery of the significant variable in the situations; at the second, the discovery of relationships between variables.” D. Descriptive Study - It is a fact-finding investigation with adequate

interpretation. It is the simplest type of research. It is more specific than an exploratory research. It aims at identifying the various characteristics of a community or institution or problem under study and also aims at a classification of the range of elements comprising the subject matter of study. It contributes to the development of a young science...
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