Research Methodologies

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Research Methods

Secondary Data

As my research is has a mixture of quantitative and qualitative data thus the need of gathering appropriate data from reliable sources becomes indispensable. I will make intensive use of Coventry University’s Library resources including the ESDS, EMERALD and SAGE. Moreover macro international data providers such as International Monetary Fund (IMF), World bank, Organisation for Economic Cooperation and Development (OECD European Union, Bank Eurostat World, National Statistics International, United Nations (UN) World.

Primary Data (1)

Questionnaires is one of the most popular primary data collection methods that involve respondents giving answers to the set questions by choosing an option from the set of possible answers or providing their own answers for each questions. Questionnaires can also ask respondents to rate or rank any given answers on the basis of provided measures.

According to Monette et al. (2005, p.164), the distinctive feature of questionnaires from other data collection methods is that due to their design, questionnaires can be answered without assistance. Referring to questionnaires, Collis and Hussey (2003, p.173) state, that when using quantitative approach closed-ended questions have to be used, and similarly, open-ended questions have to be used for qualitative approach. The questionnaires to be used will be of the following types: 1)Computer questionnaire. Respondents are asked to answer the questionnaire which is sent by mail. The advantages of the computer questionnaires include their inexpensive price, time can be saved, and respondents do not feel pressured, therefore can answer when they have time, giving more accurate answers. However, the main shortcoming of the mail questionnaires is that sometimes respondents do not bother answering them and they can just ignore the questionnaire. 2)In house survey. This type of questionnaire involves for the researcher visiting respondents in their...
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