Research Methedology

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  • Topic: Tata Motors, Tata Group, Tata Nano
  • Pages : 11 (2877 words )
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  • Published : September 7, 2010
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A
Project Submitted to
SVKM’s
Narsee Monjee Institute of Management Studies (NMIMS)
As a part of Research Methodology Project
By Students of
MBA ( Pharm.Tech) Fourth Year
Under the Guidance of
Ms. Grishma Kulkarni

“A Project On TATA Nano And JLR”

GROUP MEMBERS :
YOGESH JAISWAL (26)
RITIKA KAROOR (28)
KANISHK KUMAR (36)
VAIBHAV KUMAR (38)
AKASH DEEP KUSHWAHA (39)
PRATEEK MANSHARMANI (44)

School of Pharmacy & Technology Management,
SVKM’s Narsee Monjee Institute of Management Studies (NMIMS)V.L Mehta Road Vile Parle (W) Mumbai -400056 CONTENTS:

1.EXECUTIVE SUMMARY

2.INTRODUCTION

3.RESEARCH METHODOLOGY

4.RESULTS AND DISCUSSION

5.CONCLUSION AND RECOMMENDATIONS

6.WEBLIOGRAPHY

EXECUTIVE SUMMARY:
The report talks about the Indian automobile giant TATA Motors in particular. We have tried to track the path of TATA Motor’s expansion of international business in the recent past, at present as well as its future plans. We have also discussed the impact of current financial meltdown on the recent international ventures of the company.

The company is rapidly increasing its global footprint and is aiming to match the standards of international automobile manufacturers in next 3 to 5 years. This rise to the level of a world-class automotive manufacturer would involve a large quantifiable increase in revenues from outside India with a focus on certain foreign markets. Currently international business contributes 18.4%to company’s revenues. Company is aiming to increase it by 200% in near future to reduce its dependence on one single economy and one single business cycle. This ambition of the company has led to numerous joint ventures and increased activity in countries like the U.K., South Africa, South Korea, Thailand, Brazil and Spain, as well as the company is listing on the NYSE.

With the recent acquisition of Jaguar Land Rover (JLR) from the Ford Motor company in early2008, the company has entered into the world of high-end luxury brands. Customers of high-end luxury brands value image and exclusivity factors, while image and exclusivity conflict with the proposition of TML’s other recent venture, the inexpensive Nano. In this manner, the decision to compete in both the high-end luxury and low-end economy markets certainly creates a big and audacious task ahead for TML. If proven successful, this strategy would provide the company with high margin (JLR) as well as high volume (Nano) revenues. These two revenue streams, if proven compatible, could mitigate each other’s risks.

INTRODUCTION:
BRIEF OF TATA MOTORS.
Purpose of Tata group: ―”Attain leadership through business excellence in the sectors we operate in, while upholding our values and integrity, to improve the quality of life of the communities we serve”. Vision of Tata Motors (PCBU – Passenger Cars Business Unit): ―To develop Tata into a world class Indian car brand for innovative and superior value vehicles. Mission of Tata Motors (PCBU): ―To be the most admired multi-national Indian car company producing vehicles that people love to buy. To create an organization that people enjoy working for, doing business with and investing in. Tata companies operate in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. They are, by and large, based in India and have significant international operations. The total revenue of Tata companies, taken together, was $70.8 billion (around Rs.325, 334 crore) in 2008-09, with 64.7% of this coming from business outside India, and they employ around 357,000 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics. Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 27 publicly listed Tata enterprises and...
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