Research Medhology

Topics: Generation Y, Research, Demographics Pages: 12 (3451 words) Published: December 13, 2011

The main purpose of this report is to find and conduct a research on how service sector organizations such as restaurants can engage the generation employees who are aged 27 and under.  The following research proposal for Ms. Vijaylaxmi includes employee engagement for the generation y working in the Delhi and National capital region (NCR). The findings from the research would be used to pilot the strategies for engaging generation y employees in the restaurant sector specifically to the Delhi and NCR region.

The term employee engagement is personified by the passion and energy employees have to give of their best to the organization to serve the customer. It is all about willingness and ability if the employees to give stationed discretionary effort to help their organization succeed. Engagement is characterized by employees being committed to the organization, believing in what it stands for and being prepared to go above and beyond of what is expected of them to deliver outstanding service to the customer.  Employee engagement is more a psychological contract than a physical one. It is something the employee has to offer. As we will see, employees make choice about how they behave and to the extent they are engaged. Engaged employees feel inspired by their work, they are customer focused in their approach, and they care about the future of the company and are ready to invest their own effort to see that organization succeeds. (Cook, 2008)

The generation y people are often described as blunt, savvy, contradictory, independent, self-confident and optimistic. They defy easy labelling and exact parameters and are the children of the baby boomers and the upbeat younger siblings of generation x.  (Tulgan and Martin , 2001)

The report consists of a Research design. A research design is the framework through which the components of a research project are brought together: research question, literature review, data analysis and its result (Thietartet. et. al, )

A questionnaire consisting of 10-12 questions would be distributed among 50 restaurants in Delhi and NCR targeting at least 150 employees. After the questionnaires are filled by the respondents these questionnaires would then be analysed by the way of excel spread sheet or graphs and pie charts.


Generation Y consist of the segment of population born between 1978 and 1994. These are people below 27 years of age. They are also called echo boomers or millennium generation. They are more ambitious, creative and difficult to manage. (Sheahan, 2005). Lancaster L (2004) tries to understand the factors such as expansion of technology and media, widening chasm between haves and have not’s, unprecedented immigration growth and environmental changes that influence Generation y’s behaviour and their level of engagement.

Engaged staff deliver higher productivity, lower absenteeism, greater employee retention, superior service quality and thus more satisfied and loyal customers, and improved bottom-line business results. There are various drivers for engaging the staff, these are being excited about one's work; having confidence in the restaurant, hotel or organizations future; having a promising personal future; working in an organization that supports a work-life balance; being safe; getting recognition; having the ability to improve one's skills; having a good manager; having confidence in the organization’s senior leaders; and having co-workers that give their very best. More than 25 years of research indicates high-performance restaurants are committed to high-quality products and services and excels in creating loyal customers who serve as advocates. (Wiley, J. 2010) In high-performance restaurants (and other service sectors), employees have clear performance standards, receive the training they need to keep up with customer demands and are encouraged to participate in decisions affecting their work and to be innovative. They...
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