Research Assignment on Citigroup Inc.

Prepared for

Mr. Vikram Pandit, CEO
Citigroup Inc.
New York, NY 10022

November 17, 2010

Table of Contents


Introduction………………………………………………………………………………….. 1
Purpose & Scope……………………………………………………………………... 1
Methods……………………………………………………………………………… 1
Criteria……………………………………………………………………………….. 1
Limitations…………………………………………………………………………… 2

Citigroup……………………………………………………………………………………… 2
Products & Services………………………………………………………………….. 2
Effects of the Recession……………………………………………………………… 3 Financial Benchmarks………………………………………………………………... 3
Revenue & Net Income……………………………………………….……………… 4
Company Culture…………………………………………………………………….. 4
Leadership & Management Philosophy………………………………………………. 5
Customers…………………………………………………………………………….. 5

Competition…………………………………………………………………………………... 5
Competitors & Market Share ………………………………………………………… 5
Differentiation Strategy………………………………………………………………. 6

Conclusions & Recommendations……………………………………………………………. 6

References…………………………………………………………………………………….. 8

List of Illustrations

Figure 1 Citigroup Sources of Revenue - 2009……………………………………… 2

Figure 2 Citigroup’s Historical Share Prices………………………………………… 3

Figure 3 Benchmark Comparisons…………………………………………………… 3

Figure 4 Three Year Revenues & Net Incomes for Citibank………………………… 4

Figure 5 Banking Industry Market Shares……………………………………………. 6

Introduction
Citigroup Inc. is a global diversified financial services holding company trading on the NYSE that was incorporated in 1988. Based out of New York City, Citigroup operates in over 140 countries and has over 200 million customer accounts. Citigroup is broken down into three main business segments: Citicorp, which deals with most of the personal banking and corporation banking needs; Citi Holdings, which consists of Citigroup's brokerage and asset management and local consumer leading businesses. The third segment focuses mainly with large scale... [continues]

Read full essay