Research About U Mobile

Only available on StudyMode
  • Download(s) : 469
  • Published : March 14, 2011
Open Document
Text Preview
KTF and DoCoMo acquire 33% of U Mobile
South Korea's KT Freetel (KTF) and Japan's NTT DoCoMo Inc will jointly invest USD200 million to acquire a 33% stake in U Mobile, Malaysia's newest 3G wireless network operator. KTF and NTT DoCoMo will share the investment bill equally and will participate in the management of the Malaysian company. 

According to TeleGeography’s GlobalComms database pay TV operator U Telecom Media Holdings (formerly known as MiTV Corporation) won an UMTS operating concession and related 3G frequencies in March 2006. The following August it awarded Ericsson a contract to build, manage and maintain a W-CDMA network; under the agreement the Swedish vendor agreed to provide U Telecom with a complete 3G core and radio network, including microwave transmission, multimedia solutions and related services. In June 2007 U Telecom took a step closer to launch when it announced it had forged a nationwide domestic roaming agreement with Celcom, allowing its customers to use Celcom's infrastructure when out of range of its own network, effectively giving it coverage of 97% of the population.

In September 2007 the new network, U Mobile, was soft launched in the Klang Valley using the 018 prefix. A commercial launch is expected once full interconnection has been achieved with Maxis and DiGi, expected before the end of 2007. Full commercial services are lanned for March 2008. Last month U Mobile launched a trial of the country's first DVB-H based mobile TV service to around 5,000 users, in partnership with Nokia Siemens Networks. Mobile LiveTV offers users real time access to a number of broadcast television channels, including Trace TV, Bloomberg, TV3, NTV7 and 8TV, leveraging the group's presence in the traditional pay-TV market.,

Marketing Analyst – AM / Manager (Planning, Intelligence & Research) -- U Mobile Sdn Bhd -- Kuala Lumpur

U Mobile
Perform marketing analysis, support marketing programs and product management activities, including planning, program development and execution of projects. Development of business case concepts and scenarios for financial analysis by Business Planning Provide operations support and manage the process for delivery of marketing programs to end users. Ensure all components of the marketing mix are well managed. Assisting inter-department team in the implementation of new services or roll-out of enhancement. Produce Campaign tracking analysis on its effectiveness by enabling feedback into Marketing Program development and refinement. Ensure Campaign Analysis is interpreted accurately to generate insights on subscribers and market trends. Ability to data mine both primary & secondary research and subscribers’ databases to generate actionable insights to support Product and Marketing team in developing new products and services for specific or new segment. Perform analysis, initiate discussions and identify concepts or solutions on marketing issues. Pro-actively manage business case development, assess feasibility and identify options, identify and address competitive issues, liaise with Sales and Finance to arrive at practical solutions Develop, identify and monitor competitions and research market trends. Insights gathered are to be shared within Products & Marketing, Sales, Marcoms with the objective of improving market knowledge to gain competitive advantage Provide analysis as required by sales, product, comms or research with objective of improving the marketing process and delivery outputs. Communicate and liaise with internal and external teams and functions to achieve service goals / targets Prepare briefing papers, presentations, draft inputs for management reports, table findings and closure reports to team or management and secure concurrence or endorsement....
tracking img