II. Introduction
We Legendary is a shop that offers various items for skateboarders. The shop was established in 2007 and has branches in Kamuning, Ortigas, and Taft. It also had a Davao branch but was closed due to certain reasons. Its offerings include shoes, bags, caps, accessories and shirts specifically designed for skating.
III. Online Marketing Tool
a. Website
We Legendary made its own website months later after it has been established. According to a source, awareness about the shop and its products offerings increased by15% initially. Afterwards, sales grew to 15%-20% annually after launching the website
b. Social Media (Facebook, Twitter, Instagram)
The shop made its own Facebook and Twitter pages in 2010 and an Instagram account in 2012. After making its FB and Twitter pages, awareness increased greatly to 60% while the Instagram page added a 10% increase in awareness. This also affected its sales rapidly to a whopping 40% due to up-to-date reports from the pages such as promos, discounts and other events.
IV. Analysis
After using these online marketing tools for promotional purposes, We Legendary is successful in attracting lots of new customers and most of them are also repeat buyers. The Facebook page has been the most successful tool so far as it currently has about 15,000-20,000 likes. It is the most active page among the three social media sites. The website also had about 1000 visits a day for customers to view the specific details about products such as available sizes left.
V. Conclusions/Recommendations
With the analysis and the figures presented above,
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