SRM ENGINEERING COLLEGE SRM INSTITUTE OF SCIENCE AND TECHNOLOGY (Deemed University) CHENNAI June-2005
Certified that this project report titled RETAILERS PERCEPTION TOWARDS COCA COLA PRODUCTS IN NELLORE MARKET is the bonafide work of Mr. M. BalakoteswaraRao who carried out the research under my supervision. Certified further that to the best of my knowledge the work reported here in does not from part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
Signature of the Guide Prof. S.Sundarajan
Signature of HOD Dr. Jayshree suresh
ABSTRACT The soft drink industry was a seasonal business in the early days, operating primarily during the summer months. Sales were limited by few outlets for the new carbonated beverages, and by the consumer’s restricted mobility. Now gradually, demand grew for soft drinks to be consumed in the home bottling the product proved difficult at first, since pressure from the carbon dioxide forced corks right out of the bottles. Clearly if soft drinks were have to be way to keen them corked. Inventors worked for years to develop a solution, patenting some 1500 different corks, caps and lids for soft drink bottles. The soft drink industry has been under going much transformation with changing customer demand, government policy and innovation in packing as effective manner. Coca cola products are well accepted by the people. There is a stiff competition from Pepsi. In order to achieve steady growth in this highly competitive
market with Pepsi, the company should well informed about the major competitors in the market. So the study was under taken on retailer’s attitude towards performance and service provided by the company. The primary objective of the study is to know the satisfaction level of retailers towards coca cola products. In this study, the research found that 45 % of respondents said Sprite is the most fast moving drink and next Thumps up was 30 %.Limca was 15% and the last coca cola is 10 % in the sample area. In this study we also identified 40 % of the retailers said that all categories of people are visiting their outlets. The more effective effective media is televisions said by the 75 % of respondents. In the study statistically proved that there is no significant relation ship between advertisement and sales. The suggestions includes that frequency of advertising in television must be increased. Many of the retailers recommended the company has to provide some extra benefits to them. The company has to introduce some new flavors. ACKNOWLEDGMENT We owe everything in our life to others. A person single handedly cannot achieve anything in life. In that attempt to do our project, many people have graciously extended their guidance, advice, and criticism to improve our standard of work.
We express our heartfelt thanks to our project guide, Prof. S. Sundararajan Professor S.R.M. School of Management Chennai, for his kind co-operation, encouragement and valuable suggestions that helped me in completion of my project work.
I express my heartily gratitude to Mr. G.RamanaMurthy, Human Resources manager, for his immense help in getting me this project. I would also like to thank Mr. Srinivasrao, Area sales manager, for his kind co-operation and guidance.
We express our sincere thanks to our respected H.O.D, Dr.Jayshree Suresh MBA, Ph.D who took keen interest in our project M.BALAKOTESWARARAO CHAPTER 1.1 1.2 1.3 1.4 1.5 1.6 CHAPETR-2 2.1 2.2 2.3 2.4 .CHAPTER-3 3.1 3.2 3.3 CHAPTER- 4 4.1 4.2 FINDINGS SUGGESTIONS 55 56 ANALYSISAND INTREPRETATION STATISTICAL TOOLS GRAPHICAL...