In this chapter, the group presents the highlights, descriptive definition, long- range objectives, feasibility criteria, history and basic conclusions of studying the business viability of “Biba Lavendera” laundry shop.
A.Name of the Enterprise
A business name is one of the most essential things to be prepared in starting a business. Biba Lavandera as the primary name of the business, originated from the noun word “bibo” that means smart or bubbly. It is used to refer a person that is active and has energy. “lavandera” came upon the suggestion of Professor Patriarca as it appeals more to the target audience.
Biba Lavendera somehow gives an extraordinary attention. The name “Biba Lavandera” is unique, simple and easy to remember. People will easily visualize what the business is about and it will aid to their memory. It includes the information that the business does and can easily be understood by various target market.
The business logo shows a bubbly girl to represent Biba, a sun to denote a bright day for doing laundry with the name of the enterprise. The colors used are on the light shades to be more attractive and leave a clean and fresh image.
The location of the business is at Blk 3 lot 2, Las Palmas Homes Bgy.Cay Pombo, Sta. Maria, Bulacan. Biba Lavandera is inside the Las Palmas Homes. Basically, the business is intended for the residents of the community because not all the residents have house helper’s to do the laundry. Many residents are working and they are too busy to do the laundry so this kind of business is good enough for the people inside the community. The lot measures 24 sq2 and the laundry shop is expected to occupy 16 sq2. Originally, the location was occupied by a salon. The rates of renting the place range from 5,000php to 7,000php a month since it is located on the main road; hence it projects a higher rate. The cost of renting the place is good enough for the productivity of the business because it is easily seen by the target audience. The main location is near the Las Palmas clubhouse, the chapel and the main gate so it is accessible for all the residents of the subdivision. An efficient site for “Biba Lavandera” is seen in the community because the need for an instant way to clean the resident’s clothes is high. The village is in the city so raw materials and other utilities will be available for the business owners.
This is the map of the whole Robinsons Homes East which has approximately 3, 400-4,000occupied houses (from wikimapia).
This is the exact location of the business inside the Robinsons Homes. Strengths of the location:
* The size and layout of the subdivision lends itself to easy manageability of its resources.
* There is a stable electric power, water supply and telecommunication services.
* The subdivision is developing more houses and expanding its area.
* The location is less prone to natural disasters because of its well- developed structure.
C. Description of the Project
Primarily, the project is intended for the residents of Las Palmas Homes and not in line with any other government advocacies. However, this may support a clean living which is aimed by the Department of Health but this project is basically to help the residents lessen their workload and ensure that their clothes are clean. It does not support any political aspects of the government or other organizations in the community.
Biba Lavandera significantly acts as a helper for the people who does not have enough time to do the laundry. It will be managed by a partnership who is a resident of the community. Through that, the target market is rest assured that the owners of the business adhere to what they need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision because it also gives the mothers or the ones responsible for doing the laundry, an extra time to bond with other family members...
Please join StudyMode to read the full document