Resaerch Project Report
SYNOPSIS
RESEARCH PROJECT REPORT ON
A COMPARATIVE STUDY OF ANALYSIS OF PRODUCT MIX OF HUL
Submitted to
MAHAMAYA TECHNICAL UNIVERSITY, NOIDA
For the Partial Fulfillment of the Requirement of the award of MBA
Submitted by Supervisor
SHRUTI AGGRWAL DR. NEETIKA ARAORA BAJAJ
2nd Year Student ASSOCIATE PROFESSOR
Roll no: 1163970100 RKGIT (MBA Institute), Ghaziabad
RAJ KUMAR GOEL INSTITUTE OF TECHNOLOGY (MBA Institute) GHAZIABAD (2013)
INTRODUCTION
The Hindustan Unilever Ltd’s(HUL) Inc has taken the opportunity to offer us a broader view of FMCG category. The Hindustan Unilever Ltd (HLL) is India’s no.1 FMCG is able to share with their market insights based upon unparalleled breath of consumer goods experience.
Hindustan Unilever Ltd (HUL) has grown from strength to strength with new technologies being introduced to make the HLL consumer goods business, one of the most efficient in the world. The company’s history dates back to 1931 when Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form Hindustan Lever Limited in November 1956. Effective July 19, 2007 the company has changed the name to Hindustan Unilever Limited.
Hindustan Unilever Limited (HUL), a subsidiary of Unilever, is a fast moving consumer goods (FMCG) company based in India. The company focuses on efficient delivery to consumers with an improved supply chain, brand building initiatives and innovation which has helped the company to sustain its leadership position in the overall FMCG category in India.
Hindustan Unilever is Unilever 's main operating business in India. It is the country 's biggest consumer goods company, and far and away the leading advertiser. HUL inhabits
RESEARCH PROJECT REPORT ON
A COMPARATIVE STUDY OF ANALYSIS OF PRODUCT MIX OF HUL
Submitted to
MAHAMAYA TECHNICAL UNIVERSITY, NOIDA
For the Partial Fulfillment of the Requirement of the award of MBA
Submitted by Supervisor
SHRUTI AGGRWAL DR. NEETIKA ARAORA BAJAJ
2nd Year Student ASSOCIATE PROFESSOR
Roll no: 1163970100 RKGIT (MBA Institute), Ghaziabad
RAJ KUMAR GOEL INSTITUTE OF TECHNOLOGY (MBA Institute) GHAZIABAD (2013)
INTRODUCTION
The Hindustan Unilever Ltd’s(HUL) Inc has taken the opportunity to offer us a broader view of FMCG category. The Hindustan Unilever Ltd (HLL) is India’s no.1 FMCG is able to share with their market insights based upon unparalleled breath of consumer goods experience.
Hindustan Unilever Ltd (HUL) has grown from strength to strength with new technologies being introduced to make the HLL consumer goods business, one of the most efficient in the world. The company’s history dates back to 1931 when Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form Hindustan Lever Limited in November 1956. Effective July 19, 2007 the company has changed the name to Hindustan Unilever Limited.
Hindustan Unilever Limited (HUL), a subsidiary of Unilever, is a fast moving consumer goods (FMCG) company based in India. The company focuses on efficient delivery to consumers with an improved supply chain, brand building initiatives and innovation which has helped the company to sustain its leadership position in the overall FMCG category in India.
Hindustan Unilever is Unilever 's main operating business in India. It is the country 's biggest consumer goods company, and far and away the leading advertiser. HUL inhabits
Bibliography: WEBSITES : WWW.GOOGLE.COM BOOKS: 1. KOTLER PHILIP –MARKETING MANAGEMENT,ANALYSIS,PLANNING,IMPLEMENTATION AND CONTROL(PEARSON EDUCTION 12TH EDITION 2. STANTON WILLIAM.J-FUNDAMENTALS OF MARKETING (MC GRAW HILL) 3. COOPER AND SCHINDLER- BUSINESS RESEARCH METODS (TATA ME GRAW HILL,9TH EDITION) 4. GREEN PAUL E,TULL DONALD S,AND ALBAUM GERALD-RESEARCH FOR MARKETING DECISIONS (PRENTICS HALL OF INDIA,5TH ED) 5. BERI-MARKETING RESEARCH (TATA MCGRAW HILL,4TH ED.)