Topics: Facebook, Identity theft, Personally identifiable information Pages: 4 (970 words) Published: April 3, 2012

Business Research Ethics

Professor Saba Tahmassebi


Article - Facebook and Online Privacy: Attitudes, Behaviors, And Unintended Consequences By: Debatin, Bernhard; Lovejoy, Jennette P.; Horn, Ann-Kathrin; Hughes, Brittany N.. Journal of Computer-Mediated Communication, Oct2009, Vol. 15 Issue 1, p83-108, 26p

Social media is being integrated in our everyday lives at a rapid pace. Twitter, Facebook, and Myspace have become a channel for social interaction, personal identification and network building among society. A student’s life would be unthinkable without Facebook and small to medium businesses for example food trucks would suffer without the enormity of audience volume of social media. These companies have evolved people’s lives and business in successful ways, the question remains to ask on how these companies are to remain profitable from individuals using their services. As Facebook remains to be the top social media portal, the company has many obstacles to overcome when it comes to ethical issues regarding security and privacy. Facebook has essentially become a personal identification database. This is very disconcerting as personal information can easily be accessed or recognized using Facebook. In the past, the company has faced protest and government action as it has practiced unfair and deceptive business research practices. The unethical research behavior issue at hand has to do with privacy concerns with its users. The problem involved has to do with users being unaware on how Facebook manages its personal information. The company conducted deceptive practices by not warning user’s that certain personal information was 3

made public record, which was set to be private by the user. In other results, Facebook, which has almost a billion users worldwide, had allowed advertisers to glean personally identifiable information when a Facebook user clicked on an advertisement on his or her Facebook page....
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