Preview

Ethics and Brazilian Market

Better Essays
Open Document
Open Document
1062 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ethics and Brazilian Market
Chili's opportunity to expand into Brazilian market
Brandy Carl, Andi Claborn, Roobina Gabri,
Brandy Dufresne,
RES/351
April 8, 2013
Gary Funk

Chili's opportunity to expand into Brazilian market
Chili’s Bar and Grill has received an opportunity to enter the Brazilian market. The purpose of this study is to indicate important information about the potential location such as demographics and customer needs, which is needed to create an appropriate marketing strategy.
Within our study, we will discuss the research questions and hypotheses that were formed to guide us in our research. We will also discuss the variables that need to be considered, including the ethical issues we must take into account. Finally, and most important, we will discuss the significance, scope, magnitude and feasibility of finding a solution to any dilemmas that may exist due to our opportunity to expand into the new market.
Research questions and hypotheses- Andi Claborn
#2- What would the hypotheses be?

When expanding into another country or a new country there are differences in the way meals are prepared and what the culture as a whole prefers as far as ingredients and overall taste. In our study one of the hypotheses is that in order to be successful in the Brazilian market we will need to add more fresh ingredients to our meals as well as adding spices or other ingredients that are common in Brazilian menus. Our second hypothesis is that our overall atmosphere including décor and music will need to be changed according to the Latin culture. We want our patrons to feel at home in our restaurants and our food to be to their liking so that they will return day after day.
The questions that need to be asked are: 1. What have other successful restaurants done to adjust their menus and atmosphere when entering the Brazilian market? 2. What cultural preferences or customs are Brazilian patrons used to when dining out?

For the first question we can look at



References: Cooper, D., & Schindler, P. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill/Irwin. Rich, C., Agarwal, M., Wugmeister, M. (2013). Privacy in Latin America. Retrieved from http://www.globallawwatch.com/2013/01/privacy-in-latin-america/

You May Also Find These Documents Helpful

  • Good Essays

    Ruth Chris Case Study

    • 1171 Words
    • 5 Pages

    Development models have been explored and evaluated with the main plan geared toward the market development model (more of the same restaurants in new markets) and outlining a well-suited plan focusing on market selection criteria to generate the desired growth.…

    • 1171 Words
    • 5 Pages
    Good Essays
  • Better Essays

    References: Cooper, D. & Schindler, P. (2014). Business Research Methods (12th ed.). New York, NY: McGraw-Hill/Irwin.…

    • 1154 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    The fast-casual dining industry has expanded within recent years, but one sub-segment set for the largest growth is the fast-casual Mexican dining niche (LaVecchia, 2003). More recently, top competitors such as Chipotle Mexican Grill, Moe’s Southwest Grill, Taco Bell and Qdoba have invested valuable resources in separating themselves from their quick serve competitors. All of these companies present specific strategic strengths. However, the one factor they all have in common is the goal of being able to serve their customers quality food in a significantly reduce amount of time.…

    • 1250 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    It has been well-documented by a variety of media outlets how our society has become full of people with more things to do and less time to do them. Part of the appeal of going to McDonald’s versus Chili’s is not only the money that will be saved but the time that will be saved as well. In the current recession, some people might have more time while others will have less time. Therefore, it is difficult to say if the current economy will give more or less weight to the importance of convenience to diners. And Chili’s has no desire to become a fast-food style restaurant. Part of the charm and pleasure derived from eating at Chili’s is the fun atmosphere in the restaurant, the bustling bar showing the “big sports game,” and the friendly and carefree demeanor of the staff. All of these “atmospheric attributes” should be constantly monitored for quality control in the same way that the freshness of the ingredients should be observed and kept at a high…

    • 1470 Words
    • 6 Pages
    Good Essays
  • Good Essays

    References: Cooper, D. R. & Schindler, P. S. (2006). Business research methods (9th ed.). Boston:…

    • 867 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Brasil Foods

    • 2396 Words
    • 10 Pages

    The results of the third quarter 2011 consolidate the Companies BRF - Brasil Foods S.A. and Sadia S.A. (whole-owned subsidiary). On July 2009, the results of Sadia started being fully consolidated, according to the Association Agreement and Shareholders Meeting that approved the merger of shares on July and August 2009. All statements contained herein with regard to the Company’s business prospects, projected results and the potential growth of its business are mere forecasts, based on local management expectations in relation to the Company’s future performance. Dependent as they are on market shifts and on the overall performance of the Brazilian economy and the sector and international markets, such estimates are subject to changes. On July 13 2011, the Administrative Council for Economic Defense – CADE approved the Association between BRF and Sadia S.A., conditional on compliance with the provisions contained in the Performance Agreement -TCD, which was also signed on the same date. The documents with respect to this agreement are available in the website: www.brasilfoods.com/ir.…

    • 2396 Words
    • 10 Pages
    Satisfactory Essays
  • Good Essays

    Arcor

    • 488 Words
    • 2 Pages

    Arcor should continue to focus on its internalization plans to expand its footprint within Latin America as going global at this point in time is too risky and outweighs the opportunities. Arcor has the ability and capacity to successfully dominate the Latin America market and has much room for growth. See exhibit 13 which illustrates how Arcor has captured a minimal percentage of the market in Lation America outside of Argentina. A new group of countries in Latin America are emerging as stronger economies with a youthful population and a growing middle class. Prior to attempting to go up against the key players in the confectionary industry – Arcor must concentrate on improving their financial strength and they must at first establish their brand name throughout Latin America.…

    • 488 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Although inflation and interest rates will continue to fluctuate over the coming years, we believe that positive macro trends will drive sustained growth in Brazil’s food and beverage industry and even more attention from multinational companies and private equity investors. Interest in Brazil is predicated on strong fundamentals and a market too large to ignore. In a country famed for income inequality, extreme poverty was cut in half between 2003 and 2008, and Brazil’s C class alone now represents a larger market than the entire population of Germany, France or the United Kingdom. While effective social programs have received a lot of the credit, substantial increases in real wages and the lowest unemployment in Brazil’s history have been significant factors. Moreover, the expansion of consumer credit has fueled a new class of consumers eager to enjoy what for so long has been out of reach. In the coming years, demographic trends will only accelerate these consumers’ aggregate purchasing power. Unlike the United States, where baby boomers are now retiring, or China, where the one-child policy has caused the working-age population to shrink, Brazil is entering its prime. The percentage of people between 25 and 50 is expected to grow 30 percent over the next 10 years. The impact on the food and beverage industry of more consumers, with more money and more credit cannot be overstated.…

    • 2385 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    The scope of this report is broadly based which is related to its purpose: it is a preliminary research report for a consulting project to be conducted by GWU Masters of Tourism Administration students in Cusco, Peru June 11-22, 2012. It will attempt to give a situational analysis of the Peruvian culinary tourism environment with an emphasis on Lima and Cusco, and provide an overview of culinary tourism demand relevant to Peru. Cusco, Peru, is poised to enhance its reputation as a destination, robust in experiential activities for tourists with alluring clusters of businesses, representing its culinary and culturally unique tangible and intangible resources.…

    • 2921 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Cooper, D., & Schindler, P. (2011). Business Research Methods (11th ed.). New York, NY: McGraw-Hill Irwin.…

    • 1304 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Hotel de Zwaan Research

    • 1877 Words
    • 8 Pages

    References: * Cooper, D. R. & Schindler, P. S. (2003) Business Research Methods, New York: McGraw-Hill…

    • 1877 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    This proposal is on “Food and Beverage cost control”, within the Plaza Hotel Curaçao. It provides an in-depth look into the cost control systems surrounding food and beverage service of the hotel. Within the hospitality industry the food and beverage department in a hotel is one of the departments that generate the enormous revenues. According to the National Restaurant association report in Restaurant Industry Operation, 1995, food and beverage cost range are as follows”:…

    • 7342 Words
    • 30 Pages
    Powerful Essays
  • Good Essays

    Review Paper

    • 500 Words
    • 2 Pages

    I recently visited a Brazilian restaurant, Chima Restaurant, that met all my expectations. When I go to a new restaurant I expect to feel welcomed, the customers’ service should be efficient, the food should be extremely tasty, and there should be a pleasant atmosphere.…

    • 500 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Customers: customers are the main focusing substance of an organisation and Afro-Caribbean Restaurant needs to attract and keep customers by providing excellent products and services.…

    • 815 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    A CATERING BUSINESS, PREPARED AND SUBMITTED by Jennefer T. Macasa, Abigaille P. Marcelo, Charmaine D. Gaspar, Lady Lyn E. Lupango, Ernie Bacaran, Jerry Mar Gelizon in partial fulfillment of the requirement for the degree in Bachelor of Science in Entrepreneurial Management is hereby recommended for oral examination.…

    • 6268 Words
    • 26 Pages
    Powerful Essays