Repositioning the Movie Theatre

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Product Reassessment of the Movie Theaters
Ashley Daniel
Professor Hinds
Principle of Marketing 100
November 6, 2012

The References
These are the resources I used to research my essay on repositioning The Movie Theater. I mostly used different websites and articles to help support my ideals of bringing back Movie Theater revenue and repositioned the theaters as well. Here are some of the author’s names: Continuum, Susan Lee: WWW.FASTCODESIGN.COM/…/HOW-DESIGN-THINKING.CAN-HELP-SAVE-MOVIE… Patricia Heriard: WWW.OECD.ORG/REGREFORM/.../1920038.PDF

WWW.GETTHEBIGPICTURE.NET/...2012/.../AFTER-COLORADO-TRAGEDY-WARNER-... WWW.U.S.CENSUSDATA.COM WWW.INVESTOPEDIA.COM/TERMS/R/RATE-OF-ADOPTION.ASP

The key industry statistics chart shows numerous of movie theaters repositioning their business and how it affects the economy. The year 2007 was the climax of repositioning the movie theater business (www.U.S. Censusdata.com). The number one type of theater was the ‘Theater companies and dinner theaters. The U.S. census data reported that “New York and California accounted for 48% of receipts in this industry in 2007.” Since California and New York consist of more of upper middle class I would definitely repositioned my focus of business around that particular group of people. By targeting the middle class family I would send out e-mails advertising two different websites like, “Fandango” and “Box Office Mojo”. Within those websites I would display fun facts questions from an old classical movie and if those people get the fun fact question correct they will receive a coupon for a buy one get one free movie ticket. This particular marketing strategy will increase the movie sells in the U.S. census market forecast movie theater report. The U.S. census report also shows that converting over to digital 3-D capabilities brought up revenues of sales in the movie theaters attendance (www.U.S.Censusdata.com). So I would definitely incorporate the 3-D capabilities in my...
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