Repositioning of Nokia

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INTRODUCTION

|Nokia |
|is the|
|larges|
|t |
|mobile|
|manufa|
|cturin|
|g |
|compan|
|y in |
|the |
|world.|
|It is |
|also |
|into |
|intern|
|et and|
|commun|
|icatio|
|ns |
|indust|
|ries, |
|with |
|over |
|123,00|
|0 |
|employ|
|ees in|
|120 |
|countr|
|ies, |
|sales |
|in |
|more |
|than |
|150 |
|countr|
|ies |
|and |
|global|
|annual|
|revenu|
|e of |
|EUR 41|
|billio|
|n and |
|operat|
|ing |
|profit|
|of |
|€1.2 |
|billio|
|n as |
|of |
|2009.I|
|t has |
|a |
|global|
|device|
|market|
|share |
|of |
|more |
|than |
|33% |
|and |
|conver|
|ged |
|device|
|market|
|share |
|of |
|about |
|41% |
|.It |
|not |
|only |
|produs|
|es |
|device|
|s for |
|all |
|segmen|
|ts:CDM|
|A,GSM |
|and |
|WDMA |
|but |
|also |
|provid|
|es a |
|number|
|of |
|intern|
|et |
|servic|
|es |
|like |
|applic|
|ations|
|, |
|games,|
|music,|
|maps, |
|media |
|and |
|messag|
|ing |
|throug|
|h its |
|Ovi |
|platfo|
|rm.Nok|
|ia's |
|subsid|
|iary |
|Nokia |
|Siemen|
|s |
|Networ|
|ks |
|produc|
|es |
|teleco|
|mmunic|
|ations|
|networ|
|k |
|equipm|
|ent, |
|soluti|
|ons |
|and |
|servic|
|es.Nok|
|ia is |
|also |
|engage|
|d in |
|provid|
|ing |
|free |
|digita|
|l map |
|inform|
|ation |
|and |
|naviga|
|tion |
|servic|
|es |
|throug|
|h its |
|wholly|
|-owned|
|subsid|
|iary |
|Navteq|
|. |
|TIME-L|
|INE OF|
|NOKIA |
|NOKIA |
|1865-1|
|967:Bi|
|rth of|
|Nokia |
|as a |
|paper |
|produc|
|ing |
|mill |
|to the|
|path |
|of |
|becomi|
|ng |
|Nokia |
|Corpor|
|ation |
|as |
|rubber|
|,cable|
|,fores|
|try,el|
|ectron|
|ics & |
|power |
|genera|
|tion |
|entity|
|. |
|NOKIA |
|1968-1|
|991:No|
|kia's |
|foray |
|into |
|mobile|
|commun|
|icatio|
|n. |
|NOKIA |
|1992-1|
|999:Jo|
|urney |
|of |
|becomi|
|ng |
|world |
|leader|
|in |
|mobile|
|phones|
|. |
|NOKIA |
|2000 |
|to |
|uptill|
|now:Le|
|ading |
|the |
|mobile|
|indust|
|ry |
|with |
|divers|
|ified |
|profil|
|e. |
| |
|POSITI|
|ONING |
|& |
|REPOSI|
|TIONIN|
|G OF |
|NOKIA |
|The |
|story |
|behind|
|the |
|evolut|
|ion of|
|mobile|
|manufa|
|cturin|
|g |
|mammot|
|h |
|Nokia |
|will |
|defini|
|tely |
|be a |
|surpri|
|se to |
|many |
|people|
|.Nokia|
|starte|
|d its |
|busine|
|ss as |
|a |
|paper |
|produc|
|ing |
|mill.I|
|t was |
|set up|
|by |
|Fredri|
|k |
|Idesta|
|m who |
|built |
|a wood|
|pulp |
|mill |
|on the|
|banks |
|of the|
|Tammer|
|koski |
|rapids|
|, in |
|southe|
|rn |
|Finlan|
|d in |
|the |
|year |
|1865.L|
|ater |
|on, he|
|built |
|a |
|second|
|mill |
|by the|
|Nokian|
|virta |
|river |
|and |
|from |
|this |
|place |
|Nokia |
|gets |
|its |
|name. |
|It was|
|a |
|great |
|succes|
|s. |
|Idesta|
|m’s |
|invent|
|ion |
|won a |
|bronze|
|medal |
|at the|
|Paris |
|World |
|Exposi|
|tion |
|in |
|1867, |
|and he|
|is |
|consid|
|ered |
|to be |
|the |
|father|
|of |
|Finlan|
|d’s |
|paper |
|indust|
|ry. |
|Those |
|were |
|the |
|days |
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