Report on the Book “the Goal” by Eliyahu Goldratt and Jeff Cox

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Report on the book “The Goal” by Eliyahu Goldratt and Jeff Cox I really enjoyed this book. It was easy to read and easy to comprehend. The examples used in the book make the main ideas of the book memorable and easy to understand. I loved how the authors described the thinking process of the main character, Alex, in a day to day every person’s situations. To me the main value of this book is that its main concepts are applicable to every business, not just manufacturing facilities. I work in marketing and I was surprised to gain knowledge that can help me in my job, specifically business-customer relationships. “The Goal” gave me a better understanding of how market operates in general. Below I described the summary of the book. The main character is Alex Rogo. He is a hardworking and ambitious 38 year old manager of the manufacturing plant at his hometown. He just took this job half a year ago trying to improve plant’s performance. Soon he finds out that he is actually trying to save the plant. His boss, a Vice President of the UniCo tells him that the plant has not been bringing any profit but on the contrast only loss, so Alex has three months to either change its performance or he will propose to the board of directors of organization to close the plant. At the same time, Alex is facing serious family problems. He faces the conflict with his wife, because of him working and not paying enough attention to her and their children. On the staff meeting held by VP of UniCo, Alex recovers another random meeting with his physics professor Jonah, who was questioning the term of productivity. Alex recovers that in the conversation about effectiveness of automation of his plant, the professor knew right away that Alex’s plant is not doing well. Jonah asked Alex to describe what productivity means in his own words, and asked what the one true goal of the organization is. Alex struggled defining the one goal, since his plant has so many different ones. He decides to...
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