Report on Pran Foods

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In this report, we have also created a new product of the Pran Food Company’s product line that is newly introduced into the market. For that product, we make a marketing plan including essential marketing strategies. 1.2 Objective of the study:

Objective of the study of the report is to cope with the marketing strategy for launching a new product into the market. The report is showing that how to launch and what strategy should be taken for marketing new product. 1.3 Scope of the study:

We can not cover all the topics of the study in our report. But, we tried to cover as much as possible. 1.4 Limitation of the study:
We have faced many limitations for preparing this report. Time to complete the report is too short. Information is not available enough in our hand and Internet, and Company does not provide enough information at the time of survey. 1.5 Methodology:

The report has been prepared by the help of both primary and secondary data. We have collected primary data by surveying the corporate office of Pran Food Company and secondary data from Internet and the annual report of the company as well. (Company and Existing product review)

2.1 Company Background
The Pran Foods Company is sister firm of the Agricultural Marketing Co Ltd. It is established first as juice and packaging foods producing company. Recently, it expands its product line in dairy milk. Corporate office:

Pran Dairy Ltd.
12 R.K Mission Road
Dhaka
Web: www.pranfoods.net
Phone: 880-2-9563126
Factory
Bagerpara,
Palash, Narashingdi.
2.2 Existing Product Review
Now Pran Dairy Limited is producing and marketing various types of juices and other packaging products. It is also producing dairy products. The most of the Pran’s products are instantly usable. Juices and diary products are frozen foods. We are focusing here juices and dairy products which are frozen and instantly usable. Juices, that available in the market are as Pran mango juice, Pran lichi drink, Pran fruity, and so one. Pran Food Company has also introduced packaging pasteurized liquid milk in the market. The packet contains 250mg, 500mg and 1litres. The milk collection system of Pran Dairy Ltd. is unique and best. The company workers are reaching to the thousands of farmers in the country every day to collect fresh milk so that the consumers get pure and fresh milk full of nutrition. The out look of packet of Pran’s milk is given in bellow: New product Review

Pran Company, the well known juice and packaging foods producing company is going to introduce a new Dairy product with its existing products. Name of the product: Pran Chocolate Milk.
Product line:
a. Pran Straw berry Chocolate Milk
b. Pran Vanilla Chocolate Milk
Pran Straw berry Chocolate Milk
Ingredients:
Particulars % per 100ml (minimum)
Milk Fat 3.5%
Protein 3.4%
Carbohydrates 4.7%
Minerals 0.7%
Strawberry (Flavor) 4%
Energy 60%
Total 100%
Chart: Ingredients combination
Quantity:
200ml and 500ml Pack for both Strawberry and Vanilla Chocolate Milk. Pran Vanilla Chocolate Milk
Ingredients:
Particulars % per 100ml (minimum)
Milk Fat 3.5%
Protein 3.4%
Carbohydrates 4.7%
Minerals 0.7%
Vanilla (Flavor) 4%
Energy 60%
Total 100%
Quantity:
200ml Pack and 500ml for both Strawberry and Vanilla Chocolate Milk. Common features
The back side of the packet will show all the features of the product. Collection of milk:
The milk collection system of Pran Dairy Ltd. is unique and best. The company workers are reaching to the thousands of farmers in the country every day to collect fresh milk so that the consumers get pure and fresh milk full of nutrition. The Pran Dairy Ltd. is going establish a dairy farm very soon to and ensure produce fresh milk. Type of the product:

Frozen food that is instantly usable.
Special features for Pran Chocolate:
Full cream HALAL milk with Strawberry and Vanilla flavored and colored. Process:
Pran Milk is processed by Ultra High Temperature. It needs no boiling before use,...
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