Report on Pizza Hut

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Report and Marketing Strategies of Pizza Hut

A PRESENTATION REPORT ON PIZZA HUT PESHAWAR

ACCEP TED TO SIR IMRAN WAZIR ACC EPTE D BY : ADNAN KHAN MUJAHID HUSSAIN NAVEED SAEED SHAHZAD TAHIR ZARTASHIA ARSHAD BBA (HONS) - C 1st Semester

Institute of Management Sciences, Peshawar Pakistan

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Report and Marketing Strategies of Pizza Hut

TABLE OF CONTENTS
S. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Topic Letter of acceptance Executive summary History of Pizza Introduction & History Of Pizza Hut Pizza Hut Mission Statement Comparative Strategy PEST SWOT Segmentation Positioning Targeting Pizza Hut Strategies Functional Level Strategy TQM (Total Quality Management) Business Level Strategy Pricing Strategy Market Share Four P's of Marketing ➢ Product ➢ Price ➢ Place ➢ Promotion Conclusion References Page Number 3 4 5 5 6 7 8 9 10 10 11 11 11 12 12 12 13 14 14 14 15 16 17 18

Institute of Management Sciences, Peshawar Pakistan

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Report and Marketing Strategies of Pizza Hut

LETTER OF ACCEPTANCE

To: Mr. Imran Wazir, Lecturer IM| Sciences, Peshawar. Subject: PREPARATION OF REPORT

We are Hereby Presenting the presentation on Company Pizza Hut and assure you submission of our report in compliance with the instruction envisaged. Name of topic is repeated for ready reference please. “Marketing Plans & Business report on Pizza Hut”

Yours sincerely, Adnan Khan Mujahid Hussain Naveed Saeed Shahzad Tahir Zartashia Arshad Date: March 03, 2009

Institute of Management Sciences, Peshawar Pakistan

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Report and Marketing Strategies of Pizza Hut

EXECUTIVE SUMMARY
During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i.e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment.

Institute of Management Sciences, Peshawar Pakistan

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Report and Marketing Strategies of Pizza Hut

HISTORY OF PIZZA
About Pizza, Some will tell you Italy. That's wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite!

INTRODUCTION & HISTORY OF PIZZA HUT
In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25...
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