Report on Organizational Culture of Uniqlo and Giordano

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Report on organizational culture of UNIQLO and Giordano
Target companies
UNIQLO HK Limited and Giordano International Limited in the apparel industry

Industry background
UNIQLO Hong Kong Limited is a wholly-owned subsidiary of fast Retailing Co. Ltd. from Japan. The first UNIQLO store was opened in 1984 and then developed with an amazing speed to become a huge aircraft carrier in apparel industry in Japan and even the world, combining all facets of its businesses including fabric weaving, dyeing and spinning, product design, manufacturing, marketing, distribution and sales together. For years it devoted itself to selling low-price clothes with a high quality to meet customers' needs, which is also its competitive edge, making the products so popular among people at all ages.

Giordano International Limited is a leading retailer of men's, women's and children's clothes and accessories. Established in 1981 in Hong Kong, the company has opened more than 1,700 stores and counters in 30 markets in East and Middle Asia Regions, concentrating on its five business values of quality, knowledge, innovation, service and simplicity.

Organizational culture
In order to expand business and create positive images, both UNIQLO and Giordano try to maintain well-accepted organizational culture, keeping pace with the time. After research and analysis, I find that several common aspects of organizational culture stand out from the two companies' vision and mission, styles of management, ways of doing business, requirements to employees, etc.

Price versus quality
UNIQLO's vision is "to offer an outstanding balance of price and quality in a straightforward manner to all customers", from which we can easily identify its focus on price and quality. Although customers' traditional opinion is that low-price products are always of low quality, what UNIQLO has done change their minds because it aims to make people look fashionable and confident in world-class clothes at a...
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