Report on Organizational behavior
Contents
Executive Summary:
This report provides an analysis and evaluation of a team from Aristopharma Ltd; a giant pharmaceutical company of our country. It was back in 2012, when a product named “Aprocin” (generic name ‘Ciprofloxacin’) of this company suddenly went into decline stage. The company, though had a huge budget for this product, somehow lost the market share and faced a horrible situation. Then during April, 2013 they formed a team comprising of some experts within the company. The purpose of forming the team was to solve the problem and finally increase the market share. This entire report rigorously discusses all the functions of these team members and justifies them according to the context of this course. Moreover, the report also covers the working process of the team and the way of implementation of the solution. None the less, while doing the interview and research, we also had some experience and thereby some recommendations too. In addition, the role of an organization to increase effectivity of any team can also be realized from this little effort of us. And lastly, the report also investigates the fact that the analysis conducted has some limitations; lack of opportunity to meet every member of the team, therefore we had to imagine the character traits of those members. But, on the whole, this report will surely give an overview of a successful team inside an organization.
Chapter 1 (Introduction)
It was in 1986, when Aristopharma Ltd. started its journey with the promise of providing quality medicines at affordable prices. Now, Aristopharma Ltd. is a leading pharmaceutical company in Bangladesh. Its first manufacturing plant, located at Shampur-Kadamtali I/A, 10 km from central Dhaka, is equipped with advanced facilities. The facility is planned and designed to meet the local as well as international demand both qualitatively and quantitatively. Aristopharma 's 2nd plant with 66,000 sq.ft.
Executive Summary:
This report provides an analysis and evaluation of a team from Aristopharma Ltd; a giant pharmaceutical company of our country. It was back in 2012, when a product named “Aprocin” (generic name ‘Ciprofloxacin’) of this company suddenly went into decline stage. The company, though had a huge budget for this product, somehow lost the market share and faced a horrible situation. Then during April, 2013 they formed a team comprising of some experts within the company. The purpose of forming the team was to solve the problem and finally increase the market share. This entire report rigorously discusses all the functions of these team members and justifies them according to the context of this course. Moreover, the report also covers the working process of the team and the way of implementation of the solution. None the less, while doing the interview and research, we also had some experience and thereby some recommendations too. In addition, the role of an organization to increase effectivity of any team can also be realized from this little effort of us. And lastly, the report also investigates the fact that the analysis conducted has some limitations; lack of opportunity to meet every member of the team, therefore we had to imagine the character traits of those members. But, on the whole, this report will surely give an overview of a successful team inside an organization.
Chapter 1 (Introduction)
It was in 1986, when Aristopharma Ltd. started its journey with the promise of providing quality medicines at affordable prices. Now, Aristopharma Ltd. is a leading pharmaceutical company in Bangladesh. Its first manufacturing plant, located at Shampur-Kadamtali I/A, 10 km from central Dhaka, is equipped with advanced facilities. The facility is planned and designed to meet the local as well as international demand both qualitatively and quantitatively. Aristopharma 's 2nd plant with 66,000 sq.ft.
References: 1. Duncker, K. (1945). On problem solving. Psychological Monographs, 58(5), Whole No. 270. 2. Stephen P. Robbins & Timothy A. Judge (2013-2014). Organizational Behavior. Harlow: Pearson. 345. 3. Retrieved from http://www.aristopharma.com/companyprofile.php