REPORT ON MOBILE VAS IN INDIA: 2010
July 2010
Mobile VAS In India
T ABLE OF C ONTENTS
EXECUTIVE SUMMARY ..................................................................................................................... 3 METHODOLOGY ............................................................................................................................. 4 MOBILE: A “FORMIDABLE” SCREEN/MASS MEDIA................................................................................ 5 INDIAN WIRELESS TELECOM INDUSTRY ............................................................................................... 6 DECLINING ARPU ........................................................................................................................ 8 PREDOMINANT PRE-PAID MARKET ............................................................................................... 10 VAS: A SOURCE OF REVENUE ...................................................................................................... 11 MOBILE VALUE ADDED SERVICES: CHARACTERISTICS AND CATEGORIES .................................................... 13 VAS CATEGORIES ...................................................................................................................... 15 VAS USERS .............................................................................................................................. 18 MARKET SIZE OF MVAS ................................................................................................................ 20 VARIOUS MODES IN USING VAS .................................................................................................. 21 VARIOUS TYPES OF CONTENT ACCESSED IN USING MVAS ................................................................ 22 USER GROUPS .......................................................................................................................... 23 MOBILE VAS ECOSYSTEM... [continues]
July 2010
Mobile VAS In India
T ABLE OF C ONTENTS
EXECUTIVE SUMMARY ..................................................................................................................... 3 METHODOLOGY ............................................................................................................................. 4 MOBILE: A “FORMIDABLE” SCREEN/MASS MEDIA................................................................................ 5 INDIAN WIRELESS TELECOM INDUSTRY ............................................................................................... 6 DECLINING ARPU ........................................................................................................................ 8 PREDOMINANT PRE-PAID MARKET ............................................................................................... 10 VAS: A SOURCE OF REVENUE ...................................................................................................... 11 MOBILE VALUE ADDED SERVICES: CHARACTERISTICS AND CATEGORIES .................................................... 13 VAS CATEGORIES ...................................................................................................................... 15 VAS USERS .............................................................................................................................. 18 MARKET SIZE OF MVAS ................................................................................................................ 20 VARIOUS MODES IN USING VAS .................................................................................................. 21 VARIOUS TYPES OF CONTENT ACCESSED IN USING MVAS ................................................................ 22 USER GROUPS .......................................................................................................................... 23 MOBILE VAS ECOSYSTEM... [continues]
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