Submitted To Ms.Renuka Garg SUBMITTED BY SUSHANT PATIL MARKETING MANAGEMENT Department Of Business And Industrial Management Semester 2, Section B. 2009-2011. ABOUT Mahindra & Mahindra COMPANY The history of Mahindra & Mahindra during World War II, when two- brothers, Mr. J.C. Mahindra and Mr.K.C.Mahindra envisioned a much greater role for themselves in the building and growth of independent India. Mr.J.C.Mahinra was then the adv isor to the Government of India and was the first Indian to become the Iron & St eel Controller of India. Mr. K.C.Mahindra was then the head of the Indian supply mission to Washington, USA. The Mahindra brothers left their flourishing career to becom e entrepreneurs gave shape to their vision and created an organization to be str ong pillar in the building and growth of industrial India. The two brothers and Mr. Gulam Mohammed went on to become Pakistan’s first Finance minister in 1947 a nd later on its Governor General. Mahindra and Mohammed Ltd.was changed on January 13, 1948 to M&M Ltd. M&M was in corporated on October 2, 1945 as a Pvt. Ltd. Company under the Indian Companies Act,1913 and was converted into a Public Ltd company on June,1955. M&M Ltd is the flagship company of US $ 2.59 billion Mahindra group, which has t he significant presence in key sector of the Indian economy. A consistently high performer, M&M is one of the most respected companies in the country. M&M Ltd initially set up to manufacture general-purpose utility vehicles, Mahind ra & Mahindra was first known for assembly under licence of the iconic Willys Je ep in India. The company later branched out into manufacture of light commercial vehicles and agricultural tractors, rapidly growing from being a manufacturer o f army vehicles and tractors to an automobile major with a growing global market . At present, M&M is the leader in the utility vehicle segment in India with its flagship UV, the Scorpio (known as the Mahindra Goa in... [continues]
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