TOURISM AS COMMUNICATION: THE ROLE OF LANGUAGE IN TOURISM
Ms. Neena Gupta V.
Dept. of English ,
Univ. Of Jammu, Jammu-180006
Tourism is one of the most remarkable success stories of modern times. The industry, which only began on a massive scale in the 1960’s, has grown rapidly and steadily for the past 30 years in terms of the income it generates and the number of people who travel abroad. Tourism is the largest service - sector in India. Tourism contributes 6.23% to the national GDP Tourism generates 8.78% of the total employment in India .India is to be a Tourism hotspot from 2009 to 2011. (This data is available on Indian Tourism Website). It has proved to be resilient in times of economic crisis and will continue to grow at a rapid pace of almost 4% a year in the 21st century. According to the WTO (World Tourism Organization) forecasts, more than 700 million people will be travelling internationally by the year 2000, generating more than US $620 billion earning. But what is Tourism? It is important to understand Tourism as a concept as well as a phenomenon .It is not enough to treat Tourism as an industry and keep conducting research to increase profits. This industry is marketing aspects of a country or a region for profit. This implies that one invites visitors to access a part of one’s home or neighbourhood. This cannot be dismissed as mere business. Tourism, therefore, is an extremely complex endeavour. Not only are huge amount of money at stake, it is in addition providing economic incentives for protecting the natural environment, restoring cultural monuments, and preserving nature. In a small but important way, Tourism is contributing to the understanding among peoples of very different backgrounds. But above all, it performs the business of providing a break from stress of routine and fulfilling dreams of leisure travelling.
Concept Of Tourism
The dictionary defines tourism as’travelling for pleasure’; and a tourist as ‘one who travels for pleasure.’ Some definitions attempt to define Tourism in conceptual terms. These provide a theoretical framework in order to indentify the essential characteristics of tourism and what distinguishes it from similar, sometimes related, but different activities. Tourism is the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in these destinations and the facilities created to cater to their needs. Thus Tourism cannot be treated like any other industry. The Twentieth century changed the world forever. Technological advances translated into rapid strides in development in all fields—economic, political, social, arts and culture. Travelling, for profit or pleasure, came out of its exclusivity and became more routine. In the feudal world only the Aristocracy would embark on a ‘Grand Tour’ of the ‘Continent’ or a ‘Voyage’ around the world. A more equal and prosperous population led the world towards this complex phenomenon we call Tourism. In its simplest form it is travel to new lands; the experience of the exotic in the unfamiliar; an attempt to educate ones’ self or simply immerse ones’ self in the joys of travel. The space of a hundred years between the twentieth century and the twenty-first has changed tourism from travel to a form of social activity. Rapid strides in knowledge about different, and little known parts of the world and their cultures has revolutionized the concept of tourism. The conceptual framework of human ‘Thought’ has undergone several transformations and the new world is an amalgam of a considerable number of worlds formed out of disparate ‘thoughts’. Right from the onset of the last century the world has been searched and researched as a set of separate but related structures. The smug and complacent divisions of nation,...
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