Report on Glass Industry

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  • Topic: Packaging, Packaging and labeling, Retailing
  • Pages : 46 (13792 words )
  • Download(s) : 51
  • Published : October 14, 2012
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THE OXFORD COLLEGE OF BUSINESS MANAGEMENT
Glass industry in India Glass industry in India is poised to grow rapidly owing to its extensive use in the numerous sectors. The market is driven by increasing disposable income and willingness to spend on better living standards due to rising aesthetic sense among consumers as well as glass being the preferred medium of packaging. The total glass industry is worth INR 180 bn in 2010 The unique attributes of glass like its optical properties, chemical durability, and recyclability account for a range of glass products making it an integral part of the social existence. It is being used for innumerable consumer products ranging from tableware to automotive glass, for lighting and construction, and most importantly as packaging material food and beverages, cosmetics, and chemicals. The ever increasing demand for container glass for both conventional as well as new and specialty products as a result of pioneering researches ensure the continued success of global container glass market. The global market for container glass is projected to grow at a CAGR of approximately 7.9% for the period spanning 2011-2013. Glass as a packaging material is being increasingly preferred by consumers inclined towards a healthy and sustainable lifestyle. At the same time, the industry is also encouraging the use of glass packaging due to features of better shelf life, design possibilities and recyclability. The factors driving the global container glass market include mainly the growth in beverage, cosmetics, and pharmaceutical industry. However, the development of plastic and PET containers has provided a packaging alternative thus creating a challenge for the global container glass market. The global container glass industry is dominated by Europe and the US, where the container glass category accounts for a sizeable amount of the overall glass market revenues. Both the US and European regions reported an increase in container glass revenues in 2010, in response to improving economic conditions, and rising consumer awareness about the benefits of using glass packaging. In addition, continuous efforts on the part of the governments to promote recycling of glass containers will lead to an unprecedented growth in 2

THE OXFORD COLLEGE OF BUSINESS MANAGEMENT
the container glass market. In the recent years, the emerging nations in the field of container glass category, like India and other developing countries, have acquired a dominant position posing as potential threat and as well as opportunity for the existing markets. The current landscape of the global container glass market is intensely competitive with numerous large and regional players operating in the market, competing on the basis of price, quality, and other marketing attributes. The leading players in the global container glass industry include Saint-Gobain, Owens-Illinois, and Vetropack, among others. We have predicted the future growth of the global glass container market by combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings. We employed various significant variables that have an impact on this industry and created regression models with SPSS to determine the future direction of the industry. Overall, the glass container market in India has been growing at a healthy rate of over 10 per cent, with F&B segment contributing handsomely due to prospering FMCG sector. Food packaging is witnessing healthy volume growth due to the arrival of organized retail market. This has led to high competition in the packaging segment, and consequently has resulted in a number of innovations in the sector. The adoption of Narrow Neck Press & Blow (NNPB) technology in the production of glass containers has brought a revolution in the Indian glass packaging industry. It has resulted in decreasing the weight of the glass containers by 25-30 per cent. This technology also offers benefits such as better control over...
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