This assignment will be based on McDonald's and will be focusing on the Corporate Social Responsibility (CSR) will also be heavily forces on the social ethical side of the business McDonald's Corporation is the world's largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. (http://en.wikipedia.org/wiki/McDonald's) The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant. However, the company today dates its "founding" to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955. He opened his first McDonald's in Des Plaines, Illinois in April 1955. As the first and largest international fast food franchise, McDonald's has become a focal point in public debate about rising obesity rates, corporate ethics and consumer responsibility. (http://en.wikipedia.org/wiki/McDonald's)
Social responsible consumption of McDonalds
Social responsible consumption of products is important to McDonalds and to the long-term success of the business . In an industry first, with other fast food manufacturers, McDonalds have tried to created a more heailther image then before this can be look at by removing there super size meal which course a lot of prombles McDonalds menus offer a variety of safe, high-quality food products that can fit into balanced, active lifestyles. McDonalds typically serve several types of hamburgers, grilled and fried chicken products, and fish and, in many cases, salads, fruits, and additional sandwich options. McDonalds created the Ronald McDonalds House Charity (RMHC) in 1974. The RMHC ‘is working to better the lives of children and their families around the world’ (Ronald McDonald House Charity, nd). The RMHC works ‘by creating, finding and supporting programs that directly improves the health and well being of children’ More than 10 million families around the world have benefited from the Ronald McDonald House Charity (richmondrmhc.homestead.com). social consumption of McDonald is not all jolly as there are many responsible issues which is a big concern to many people and need to be looked at by the company here are some facts from the super size me website McDonald's distributes more toys per year than Toys-R-Us this should be a really concern to them as Toys R Us are in a toy industry and McDonald's give out more toys to there customers this should tell McDonald's something about what kind of marketing methods they are doing. 60 % of all Americans are either overweight or obese this is figure is very high we know that McDonald's are trying to improve there menu and offering gyms in some of there outlets in the U S. McDonald's represents 43% of total U.S. fast food market McDonald's feeds more than 46 million people a day more than the entire population of Spain (supersizeme.com)
What is meant by Corporate Social Responsibility
Corporate Social Responsibility (CSR) is achieved when a business adapts all of its practices to ensure that it operates in ways that meet, or exceed, the ethical, legal, commercial and public expectations that society has of business. (www.corporate-responsibility.com) To be considered effective, corporate social responsibility must be an integrated part of day-to-day business, engaging all stakeholders and including strategies to support individual managers to make socially responsible decisions, conform to ethical behaviour and obey the law (www.corporate-responsibility.com) Corporate Social Responsibility (CSR) in McDonald's has increased over the last 15 years, as globalisation has led to increased pressure to meet society’s ethical demands and expectations. This pressure is a result of an increased number of stakeholders who ‘can affect or are affected...