CONTENTS Page no CHAPTER-I INTRODUCTION Need for the study Objectives of the study Research methodology Scope of the study Limitations of the study CHAPTER-II COMPANY PROFILE CHAPTER-III THEORETICAL BACKGROUND ABOUT THE TOPIC CHAPTER-IV DATA ANALYSIS CHAPTER-V FINDINGS CONCLUSIONS SUGGESTIONS QUESTIONNARE BIBLIOGRAPHY 53 42 22 11 03
INTRODUCTION Need for the study With the economic liberalization in India a number of global companies have been coming forward to invest in India and tapping perhaps and world's biggest growing market. As the floodgates have been opened up for Multinational Companies, the global giant Coca-cola also decided to make an entry into the Indian market. In India, the per capita consumption of soft drinks is at rock bottom level even less than our neighboring countries Pakistan and Bangladesh, where it is four times as much. The last summer was particularly sweltering one, with temperatures hitting the high 40's in some places yet; bottles were disappearing from shelves faster than they could be replaced. In the peak season, they found themselves short of capacity and having to turn around their trucks faster and faster to slake the greater Indian thirst. With growth rates zooming into the double digits, bottlers have been propelled into expanding capacities. With their big-time plans, the multinationals have changed the face of this business, long dominated by small-time businessmen. If demand continues to increase annually at an average of 20 percent, then volumes could reach one billion cases within ten years.
These arc ambitious targets and to reach them the cola makers will have to build capacity, infrastructure, make their bottlers more available and more affordable. There are 5. 00,000 retailers stocking soft drinks in India. Also, soft drinks which retail at any where between Rs.9.00 and...