Report on Bbc Online

Topics: BBC, BBC Online, BBC News Online Pages: 5 (1485 words) Published: February 25, 2013
New Media Assignment
New Media Assignment

Submitted to- Sapan Kr. upta
Submittedby- Sourav Sekhar Jena

Submitted to- Sapan Kr. upta
Submittedby- Sourav Sekhar Jena

Assignment on BBC online, as to how it works and its functionality

Assignment on BBC online, as to how it works and its functionality

BBC Online is the brand name and home for the BBC's UK online service. It is a large network of websites including such high profile sites as BBC News and Sport, the on-demand video and radio services co-branded BBC iPlayer, the pre-school site Cbeebies, and learning services such as Bitesize. The BBC has had an online presence supporting its TV and radio programmes and web-only initiatives since 1994 but did not launch officially until December 1997, following government approval to fund it by TV licence fee revenue as a service in its own right. Throughout its short history, the online plans of the BBC have been subject to various public consultations and government reviews illustrating concerns from commercial rivals that its large presence and public funding distorts the UK market.

The website has gone through several branding changes since it was launched. Originally named BBC Online, it was then rebranded as BBCi (which itself was the brand name for interactive TV services) before being named It was then branded BBC Online again in 2008. The Web-based service of the BBC is one of the world's largest and most visited websites (thirty-ninth most visited according to Alexa in April 2011). As of 2007, it contained over two million pages.

BBC Networking Club

The service's original home was (the "nc" standing for "networking club") launched on 11 May 1994 as a paid subscription service. For a joining fee of £25 and a monthly subscription of £12, members of the club were given access to an early type of social networking site featuring a bulletin board for sharing information and real-time conversation, along with a dialup internet connection service. Within 12 months, the BBC offered "auntie" on-line discussion groups; web pages for select web-related programs and BBC departments; free web pages for associate members; and an internet connection service was introduced in 1996 though the old address also remained active for some time afterwards.

BBC Online

The BBC Director General John Birt sought government approval to direct licence fee revenue into the service, describing planned BBC internet services as the “third medium” joining the BBC's existing TV and Radio networks, achieving a change in the BBC Charter. This led to the official launch of BBC Online at the address in December 1997.

For a time, was used for the organisation's corporate and educational site, while entertainment-based content appeared on The two sites were merged in 1998 to become BBC Online, at By December 1998, the BBC Homepage was being described as "your gateway to 200 sites and 25,000 pages"

In 1999, the BBC bought the domain name for $375,000, previously owned by Boston Business Computing, but the price of this purchase was not revealed until 6 years later. As of 2005, no longer exists. The address now redirects to the BBC Shop website run by BBC Worldwide, at


In 2001 BBC Online was rebranded as BBCi. The BBCi name was conceived as an umbrella brand for all the BBC's digital interactive services across web, digital teletext, interactive TV and on mobile platforms. The use of letter "i" prefixes and suffixes to denote information technology or interactivity was very much in vogue at this time, according to the BBC, the "i" in BBCi stood for "interactivity" as well as "innovation".

As part of the rebrand, BBC website pages all displayed a standard navigation bar across the top of the screen,...
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