Report Case-Battling the Onslaught of Junk Food Marketing

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UNIVERSITI PUTRA MALAYSIA

MGM 3211
PRINCIPLE OF MARKETING

Report
Case-Battling the Onslaught of Junk Food Marketing

CONTENTS

|NO. |CONTENT |PAGES | |1 |ACKNOLEDGEMENT |3 | |2 |INTRODUCTION |2-6 | | |2.1 Definition of Junk Food | | | |2.2 List & Types of Junk Food | | | |2.3 Problem Of Junk Food | | | |2.4 Major Player of Junk Food Industries | | |3 |Causative of Junk Food |7-8 | | |3.1 Reason Behind Popularity | | | |3.2 Effect On Health | | |4 |Company & Marketing Strategy |9-13 | | |4.1 The Role of Food Marketing To Children | | | |4.2 Types of Strategy Targeting Kids | | | |4.3 Product | | | |4.2 Promotion | | |5 |Case of Companies Strategies Facing Threats |14-15 | | |5.1 McDonalds | | |6 |GLOBAL REGULATORY ENVIRONMENT |16-19 | | |AROUND FOOD MARKETING TO CHILDREN | | | |6.1 Regulation of television advertising | | | |6.2 Regulation of in-school marketing | | | |6.3 Regulations on "Non-traditional", "Indirect" and "below-the-line" | | | |Marketing Techniques | | |7 |Marketing Control Measures |19-22 | | |7.1 Government Regulation | | | |7.2 Consumer Responsibilities | | |8 |Opinion on Market Advertising to Children |23-25 | |9 |Conclusion & Recommendation...
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