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1.The stages of the product life cycle are

 
 
|          |   A   | Introduction, Growth, Maturity, Saturation, Decline. |
 
|          |   B   | Maturity, Saturation, Introduction and Decline |
 
|          |   C   | Introduction, Growth, Maturity, Decline |
 
|          |   D   | Maturity, Saturation, Growth, Decline |
 
|          |   E   | Beginning, Introduction, Growth, Maturity. Decline |
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2.  
The Marketing Mix consists of:

 
 
|          |   A   | Product, Price, Place, Promotion |
 
|          |   B   | People, Products, Price, Place |
 
|          |   C   | Process, People, Physical Evidence, Product |
 
|          |   D   | Price, Promotion, Advertising, Place |
 
|          |   E   | Process, Place, Physical Evidence, Product |
3.  
Positioning refers to:

 
 
|          |   A   | How consumers perceive the product. |
 
|          |   B   | How competitors perceive the product. |
 
|          |   C   | How products are viewed on the shelf. |
 
|          |   D   | Your product compared to your competitors. |
4.  
Brand names are primarily used to:

 
 
|          |   A   | Show consumers you own the product. |
 
|          |   B   | Spice up the image of a product. |
 
|          |   C   | To help identify a product. |
 
|          |   D   | To help consumers select a product/service. |
5.  
Market segmentation refers to:

 
 
|          |   A   | Dividing products into distinct groups. |
 
|          |   B   | Dividing competitors into distinct groups. |
 
|          |   C   | Analysing consumer behaviour. |
 
|          |   D   | The process of dividing markets into distinct groups of buyers. |
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6.   | A.I.D.A is:

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  |   |          |   A   | A model which analyses the environment of an organisation. |
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  |   | X |   B   | A... [continues]

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